Our People

In addition to our founder Jerry Lohr, our winery is guided by the experience and commitment of a second generation of the Lohr family. CEO Steve Lohr is responsible for the overall management and strategic planning of J. Lohr Vineyards & Wines. Cynthia Lohr oversees corporate and product visibility efforts in her role as chief brand officer. Lawrence Lohr works alongside Jerry in the company's vineyards and supports the winery's national sales and marketing programs

Many of our vineyards and winemaking team members have been with J. Lohr for decades. President and COO Jeff Meier has been with J. Lohr for more than 30 years. Some of the industry’s most talented winemakers work with Jeff on the J. Lohr portfolio: Director of Winemaking Steve Peck and Red Winemaker Brenden Wood are based in Paso Robles. Winemaker, White Wines Kristen Barnhisel is at the J. Lohr Greenfield facility.