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J Lohr 50th Anniversary Family In Vineyard

About J. Lohr Legacy and Passion in Winemaking

Fifty years ago, Jerry Lohr embarked on a career change. What followed would reshape the landscape of the California wine industry and create one of the country’s most popular wine brands.

J. Lohr's Vineyard Quest Begins

In the late 1960s, Jerry Lohr began an extensive investigation of California grape growing regions – searching for the ideal location for his first vineyard.

Jerry was raised on a South Dakota farm; his agricultural roots armed him with an innate sense for the relationship between climate, soil, and location. His research and instincts led him to the Central Coast, an area just beginning to explore its potential for winegrowing.

This is Our Story

Histroy jlohr boxes Cabernet Sauvignon
Lohr Family SEPT 2021

50 YEARS OF of Family Winegrowing

TWO GENERATIONS OF PASSION AND QUALITY IN MONTEREY, PASO ROBLES, AND NAPA VALLEY.

50 Years Anniversary
Golden fields in front of rows of wine vines planted across rolling hills beneath a clear blue sky

Jerry Lohr Legendary Wine Grower

Even after almost fifty years of winegrowing and celebrating eighty years on the planet, Jerry Lohr is not slowing down. He continues to explore, learn, and lead in all aspects of the industry.

Jerry Lohr Legacy

A closeup shot of a wine capsule and corkscrew atop an old map
A close up shot of Jerry Lohr steering a tractor through a field
Jerry Lohr standing in front of a wall of wine barrels and smiling and holding a glass of red wine
A top-down shot of a bottle of J Lohr Signature Cabernet Sauvignon next to a corkscrew atop an old map
A classic photo of Jerry Lohr kneeling down in front of wine fermenters
A black and white photograph of Jerry Lohr signing a contract
Golden fields in front of rows of wine vines planted across rolling hills beneath a clear blue sky

Meet our extended family

Our Team

Winemaking Team Meet Our Team

J. LOHR growing sustainabilIty

Our dedication to sustainability and the environment traces its roots to founder Jerry Lohr’s seven decades of farming experience. Today, Jerry’s vision of sustainability is embraced by a passionate second generation of the Lohr family who is dedicated to honoring and extending this important aspect of the winery’s legacy.

Sustainability

OUR VINEYARDS

Our focus on achieving the best possible flavors in our wines begins with careful stewardship of the land.

We take this tenet to heart in the management of our 3,700 acres of estate vineyards, located predominantly along California’s acclaimed Central Coast.

Explore Our Vineyards

A map of J Lohr's Arroyo Seco vineyard