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Events Calendar

Thursday, June 12th - 28th

6:00PM - 8:00PM PDT

Paso Robles Concerts in the Park

  • Downtown Paso Robles City Park (Paso Robles, CA)

J. Lohr is proud to be the exclusive season sponsor of Paso Robles Concerts in the Park for over 20 years. This beloved, family-friendly summer tradition brings the community together with free live music every Thursday evening in the Downtown City Park, drawing crowds of up to 2,500 people. Proceeds from the event help fund recreation scholarships for local residents, supporting access to enrichment programs and activities for all.

Thursday, July 17th

4:00PM - 6:30PM PDT

Cattlemen’s and Farmer’s Day | California Mid-State Fair

  • Paso Roble Event Center

One of the most special days of the annual Fair, Cattlemen & Farmers Day pays tribute to our local cattlemen, cattlewomen, and agriculturalists. Join us in celebrating the accomplishments of the Industrial Arts program, enjoy a fabulous BBQ steak dinner with a glass of wine or beer, and find out who wins the coveted Cattleman of the Year, Cattlewoman of the Year and Agriculturalist of the Year!


Thursday, July 17th

5:30PM - 7:30PM PDT

Mission Wine Walk | A Summer Sip & Stroll

  • The Sycamore | 2140 Mission Street San Francisco

Join us for the Mission Wine Walk, a tasting event highlighting community, craftsmanship, and connection. We’re transforming a stretch of Mission Street (17th to 21st) into an immersive wine walk through small businesses, galleries, plant shops, bookstores, cafes, and more. Start at The Sycamore at 2140 Mission Street, where the staff will be handing you 7 drink coupons per ticket. At the J. Lohr stop, enjoy our refreshing Wildflower Valdiguié. See you there!


Saturday, July 19th

6:30PM - 10:00PM PDT

Summer’s Greatest Party | Best of the Bay 2025

  • The Conservatory at One Sansome, San Francisco

Join us for our 70th Anniversary celebration at the 24th Annual Best of the Bay as we honor the vibrant city, trailblazing innovators, and unstoppable spirit that make San Francisco truly extraordinary. 
 

This year, in partnership with the grantLOVE Project, the event proudly supports the San Francisco Arts Education Project—SFArtsED. Founded in 1968, SFArtsED has offered more than 300,000 elementary- and middle-school students an opportunity to dance, paint, sing, act, weave, draw, drum, stitch, and sculpt—all mentored by working artists—bringing love and joy to our community.

Use code "JLohr20off" for 20% off your ticket. 


Thursday, July 31st

7:30PM - 10:30PM PDT

Art Party 2025

  • - San Diego Museum of Art, 1450 El Prado, San Diego, CA
  • -

J. Lohr is proud to return as the exclusive wine sponsor for the San Diego Museum of Art’s Art Party 2025, taking place on July 31. This year’s event celebrates the Basque region of Spain in honor of the opening of the Eduardo Chillida exhibition and will feature a thoughtfully curated food and beverage experience inspired by the region. 


Sunday, August 3rd

5:30PM - 8:00PM PDT

San Jose Wine Clubs Appreciation Party

  • Triton Museum of Art

Join us at the Triton Museum of Art for a delightful evening of J. Lohr wines and local provisions crafted by Chef Rodney Baca. Come ready to savor exquisite wine and food amidst the backdrop of live music and beautiful artwork! 


Sunday, August 24th

3:00PM - 5:00PM PDT

Paint Your Pet

Join us at our J. Lohr Paso Robles Wine Center for a Paint & Sip and paint your pet.  Get your paws on a paintbrush and create a one-of-a-kind work of art of your furry friend! All the supplies are ready and waiting for you to unleash your inner Picasso. A glass of liquid inspiration is included and additional wine by the glass or bottle is available for purchase.  


Saturday, August 30th - 31st

6:00PM - 6:00PM PDT

Silicon Valley Pride Festival | Unstoppable: 50 Years of Love, Legacy & Liberation

  • Julian Street & Market Street, to Plaza de César Chávez Park

J. Lohr is proud to be the wine sponsor for Silicon Valley PRIDE’s 50th anniversary celebration. SV Pride will feature bars throughout the festival where attendees can purchase J. Lohr wines. We’ll also have a table at the event with fun activities as we celebrate and support the vibrant LGBTQ+ community in the South Bay.


Sunday, October 19th

11:00AM - 4:00PM PDT

Paso Robles Wine Club Appreciation Party

Join us at our J. Lohr Paso Robles Wine Center as we thank our most important patrons—our members! The festivities include a tasting of exclusive wines and local provisions while soaking in the vast vineyard views. 


A top down view of a bottle of J Lohr Riverstone Chardonnay next to spread of plates and fruit

Find us in Stores & Restaurants Near You

For almost fifty years, the Lohr family has been growing and crafting some of California's best-loved wines. We're proud to share our latest releases from our certified sustainable vineyards in Monterey, Paso Robles, and Napa Valley with you.

2 bottles of J Lohr wine on a picnic table

VIP Status: J. Lohr Club Membership

J. Lohr Wine Club Members are our True VIPs. Membership offers you priority access to reservations and winery-exclusive offerings.

Steve Peck taking a barrel sample from a bottle of wine