Welcome to
Paso Robles
Wine
Center
Experience J. Lohr
Enjoy vineyard views and warm hospitality while sampling limited releases at our Paso Robles location.
Welcome
Step into the world of J. Lohr Vineyards & Wines, where tradition meets innovation. Our J. Lohr Paso Robles Wine Center invites you to savor authentic family winemaking through experiences that celebrate our sustainably farmed estate vineyards. Our J. Lohr Wine Center experiences focus on small-lot, limited-production wines that are not found at your local wine store or neighborhood restaurant.
Well-behaved, four-legged companions are welcome to join you for outdoor tastings. Please no outside food for indoor or outdoor tastings.
Questions or large group inquiries? Please call (805) 239-8900 or email prwinecenter@jlohr.com
Kind Words From Recent Visitors
Darryl L.
July 31, 2025
We have visited several times, and the service, ambience, even interactions with other guests have been top notch each time. We belong to several different wineries, and this one is among our favorites to visit. Just tremendous. From greeting to goodbye, everything was flawless. Highly recommended.
Greg C.
August 30, 2025
Geraldine was the most amazing wine associate! Honestly the best we've ever had! We've toured, dozens of wineries, but our experience at J.Lohr was one of the best! Thank you for making us laugh so much while giving us in depth knowledge of the wines you clearly belive in. Highly recommend.
Devon
August 27, 2025
That was the best experience I’ve ever had at a winery. The tour was fun and educational, and Jasmine was absolutely amazing/incredible. She was by the far the highlight of the experience. The wines were killer, the setting was amazing. Just a Michelin star experience hands down.
Discover Our Tastings
Experiences
Paso Robles
Wine Center
Guests visiting our J. Lohr Paso Robles Wine Center will find dramatic vineyard views, warm hospitality, and legendary wines in the farmhouse-inspired setting. The tasting room experiences offer many J. Lohr winery-exclusive gems and hard-to-find small-lot wines.
Experience J. Lohr Seasonal Tasting
Relax in our recently reimagined tasting room, on our shaded veranda, or on our vineyard patio as you explore a flight of seasonal selections and winery-exclusive releases. Each sip showcases the character of our sustainably farmed, unique vineyard sites. Both white and red wines are served as part of the Seasonal Tasting. Cheese boards are available for pre-order to accompany your wine exploration.
Details: 60-90 minutes, 5 wines. Reservations recommended but not required. Walk-ins accepted as space and staffing permit—please call ahead for current availability.
Group size: Parties from 1 to 6; contact us for large-party inquiries.
$25 per person. One tasting fee waived with each two-bottle purchase from your tasting menu. Members enjoy complimentary tastings with each visit. See Membership Benefits.
Relax in our recently reimagined tasting room, on our shaded veranda, or on our vineyard patio as you explore a flight of seasonal selections and winery-exclusive releases. Each sip showcases the character of our sustainably farmed, unique vineyard sites. Both white and red wines are served as part of the Seasonal Tasting. Cheese boards are available for pre-order to accompany your wine exploration.
Details: 60-90 minutes, 5 wines. Reservations recommended but not required. Walk-ins accepted as space and staffing permit—please call ahead for current availability.
Group size: Parties from 1 to 6; contact us for large-party inquiries.
Experience J. Lohr Legacy Tasting
Enjoy a sampling that features our limited-release J. Lohr Cuvée Series, each blend uniquely inspired by the Grand Cru wines of Bordeaux. Additional highly acclaimed Bordeaux-style wines from the J. Lohr portfolio are selected seasonally to round out this all-red wine tasting menu. Cheese boards are available for pre-order to elevate your tasting.
Details: 90 minutes, 5 wines. Reservations recommended but not required. Walk-ins accepted as space and staffing permit—please call ahead for current availability.
Group size: Parties from 1 to 6; contact us for large-party inquiries.
$50 per person. One tasting fee waived with each two-bottle purchase from your tasting menu. Members enjoy complimentary tastings with each visit. See Membership Benefits.
Enjoy a sampling that features our limited-release J. Lohr Cuvée Series, each blend uniquely inspired by the Grand Cru wines of Bordeaux. Additional highly acclaimed Bordeaux-style wines from the J. Lohr portfolio are selected seasonally to round out this all-red wine tasting menu. Cheese boards are available for pre-order to elevate your tasting.
Details: 90 minutes, 5 wines. Reservations recommended but not required. Walk-ins accepted as space and staffing permit—please call ahead for current availability.
Group size: Parties from 1 to 6; contact us for large-party inquiries.
Experience Vineyard to Vintage: A Behind-the-Scenes Tour
Embark on an immersive journey through our winemaking process—from vine to barrel. This intimate tour begins with a welcome pour and a stroll through our demonstration vineyard, followed by private access to our crush pad, fermentation room, and barrel cellar. Conclude with a seated tasting of three small-production gems in our newly remodeled salon. Each tour limited to six guests to ensure an intimate, personal experience.
Details: 90 minutes, barrel tasting plus three wines. Reservations are required.
Group size: Parties from 1 to 6; contact us for large-party inquiries.
$80 per person. Members receive a select number of complimentary tours annually. See Membership Benefits.
Embark on an immersive journey through our winemaking process—from vine to barrel. This intimate tour begins with a welcome pour and a stroll through our demonstration vineyard, followed by private access to our crush pad, fermentation room, and barrel cellar. Conclude with a seated tasting of three small-production gems in our newly remodeled salon. Each tour limited to six guests to ensure an intimate, personal experience.
Details: 90 minutes, barrel tasting plus three wines. Reservations are required.
Group size: Parties from 1 to 6; contact us for large-party inquiries.
Address
6169 Airport Road
Paso Robles, CA 93446
The J. Lohr Paso Robles Wine Center is located at the winery just 3 miles east and 3 miles north of the town of Paso Robles, easily accessible from either Hwy 101 to the west, or I-5 to the east. Surrounded by gorgeous vineyards and our winemaking facilities.
Your Ultimate Wine Destination
Paso Robles Wine Center Features
Tastings
Guests are invited to soak in beautiful vineyard views while enjoying seasonal selections and winery-exclusive wines at our J.Lohr Paso Robles Wine Center. Available daily by reservation. Please plan for a 60-minute experience. Indoor and outdoor reservations are accepted, weather permitting.
Reservations highly recommended. Walk-in availability is not guaranteed.
For groups larger than 6 people, please call (805) 239-8900 or email prwinecenter@jlohr.com.
Accessibility
Handicap accessible.
Paso Robles Events
All Events
Also Visit San Jose Wine Center
VIP Status: J. Lohr Club Membership
J. Lohr Wine Club Members are our True VIPs. Membership offers you priority access to reservations and winery-exclusive offerings.
