Vision & Mission

Vision Statement

For more than four decades, J. Lohr Vineyards & Wines has helped shape the California wine industry. We continue to build on a legacy of superior quality wines with a focus on Chardonnay and Pinot Noir from Monterey, Cabernet Sauvignon and Merlot from Paso Robles, and Cabernet Sauvignon from Napa Valley. At the heart of our success is a deep commitment to forward-looking sustainable practices, combined with constant reinvestment in vineyards, state-of-the-art facilities, and artisanal winemaking. In partnership with our colleagues, we are dedicated to maintaining integrity and transparency across all our industry relationships, positioning J. Lohr to prosper for many years to come.

Mission Statement

J. Lohr Vineyards & Wines is dedicated to producing wines that are the finest examples of quality and flavor from each vintage in our chosen appellations of Monterey County, Paso Robles, and Napa Valley. We are committed to honesty, excellence, and service, embrace diversity in our constellation of colleagues, suppliers, and customers, and take proactive responsibility for the long-term health of the environment and our company.

Diversity and Inclusion Statement

At J. Lohr Vineyards & Wines, talent and ability are not defined by gender, race, preference, creed or other protected characteristics. We embrace individuals for their unique contributions to our family business and industry, as we in turn look to better the communities where our colleagues, suppliers and customers, and their families, live and work.