for National Breast Cancer Awareness Month and beyond

Carol Lohr In Carols Vineyard Copy

Touching Lives

This year marks the twelfth anniversary of J. Lohr’s heartfelt partnership with National Breast Cancer Foundation, Inc. The Touching Lives initiative began when the Lohr family designated the J. Lohr Carol’s Vineyard Cabernet Sauvignon a commemorative release in honor of founder Jerry Lohr’s late wife. Carol Lohr passed away in 2008 due to complications from breast cancer.

Since the program’s inception, sales from J. Lohr Carol’s Vineyard releases have supported early breast cancer detection, access to mammograms, patient navigation systems, and the delivery of HOPE Kits (a gift box of comforting items) to women undergoing breast cancer treatment. These programs continue to build on a partnership that has funded over 7,800 mammograms for women who otherwise would not be able to afford them.

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#1 Enjoy a bottle from Carol's Vineyard

Today, $3 from every purchase of J. Lohr Carol’s Vineyard Cabernet Sauvignon, whether at your local restaurant, wine shop, online or at our Wine Centers, is donated to the National Breast Cancer Foundation.

The limited Carol’s Vineyard Cabernet Sauvignon comes from our 35-acre property in Napa Valley’s St. Helena appellation.

Steve Peck, Director of Winemaking, declares that the 2016 is “dark in the glass, with dense color extending to the rim. The aroma projects redcurrant and cassis layered with cedar. Firm and medium weight on the mid-palate with flavors of black cherry, mocha, and granite.”

Fans of Carol’s Vineyard Cabernet Sauvignon can take heart that their purchase aids in providing comfort, support, and needed services for women at every step of the arduous breast cancer journey.

Touching Lives Hope Kit


Gather friends and family and raise funds to host a HOPE Kit Packing Party; share these encouraging items with women in local community hospitals supported through NBCF. Click here to learn more about organizing your own HOPE Kit Packing Party!

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#3 Join the Conversation

Follow J. Lohr Vineyards & Wines and National Breast Cancer Foundation on Facebook and Instagram. Share stories of how you are supporting Touching Lives.

Be sure to tag J. Lohr Vineyards & Wines and National Breast Cancer Foundation on Facebook and @JLohrWines @NBCF on Instagram; use the hashtag #HelpingWomenNow when posting!

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#4 Attend a J. Lohr Carol's Vineyard Winemaker dinner

Look for winemaker dinners in your area that feature J. Lohr Carol's Vineyard Cabernet Sauvignon and other Vineyard Series wines with chef-selected pairings.

A calendar of Winemaker Dinners will be posted shortly. *Tickets may need to be purchased in advance.

Contact the participating restaurants for more information.

Recent Accolades

2014 Carol’s Vineyard Cabernet Sauvignon

  • 91 Points

    Wine Spectator, Oct. 2017

  • 92 Points

    Los Angeles International Wine Competition, 2017

  • 95 Points

    Wine Review Online, Sept. 2017

  • 92 Points

    California Grapevine, Dec. 2017

  • 94 Points, Dec. 2017

  • 91 Points

    Robert Parker's Wine Advocate, Dec. 2016