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for National Breast Cancer Awareness Month and beyond

Our J. Lohr
Touching Lives Story

Carol Lohr In Carols Vineyard Copy

Prime among today’s crucial health and wellness issues is the ongoing battle against breast cancer. The disease impacts one in every eight U.S. women and their families.

October is once again National Breast Cancer Awareness Month, a time to focus on efforts to combat this devastating disease. At J. Lohr Vineyards & Wines, though, the fight against breast cancer is not just a topic for a single month, but a year-round, company-wide effort.

This year marks the fourteenth anniversary of J. Lohr’s heartfelt partnership with National Breast Cancer Foundation, Inc® (NBCF). The J. Lohr Touching Lives® initiative began when the Lohrs created a partnership with family-run NBCF to help raise awareness for the importance of early detection and women’s breast self-care.

Since the program’s inception, sales from J. Lohr Carol’s Vineyard releases have supported early breast cancer detection, access to mammograms, patient navigation services, and the delivery of HOPE Kits (a gift box of comforting items) to women undergoing breast cancer treatment. These programs continue to build on a partnership that has funded over 8,000 mammograms for women who otherwise would not be able to afford them.

In partnership with NBCF, J. Lohr encourages everyone to Activate, Contribute and Engage throughout the year.

J Lohr Family Steve Lohr CEO 1

President & CEO


Enjoy a Bottle from Carol’s Vineyard

Today, $3 from every purchase of any vintage of J. Lohr Carol’s Vineyard Cabernet Sauvignon, whether at your local restaurant, wine shop, online, or at our Wine Centers, is donated to National Breast Cancer Foundation.

The limited Carol’s Vineyard Cabernet Sauvignon comes from our small estate in Napa Valley’s St. Helena appellation. The current 2018 vintage earned a 95 Point rating from The Tasting Panel: “Lilac dipped in boysenberry adds aroma and flavor to silky tannins as chocolate-kissed cedar, dark berries, black plum, and spice create texture on the palate. As the wine opens up, cherry bard and earthy tones gravitate to the front of the mouth, leaving a lasting impression.” (The Tasting Panel, July/August '22 issue)

Fans of Carol’s Vineyard Cabernet Sauvignon can take heart that their purchase aids in providing comfort, support, and needed services for women at every step of the arduous breast cancer journey. Learn more and to purchase your bottle of J. Lohr Carol’s Vineyard Cabernet Sauvignon.

Attend a J. Lohr Touching Lives® Virtual or In-Person Event or Dinner

Join us at one of our virtual or in-person Touching Lives events or dinners, as we raise our glasses in support of this important initiative.

Please visit our Events page to reserve your participation in an upcoming virtual event, or to find a Touching Lives Wine Dinner at a restaurant near you.

Oct People 2016 22 Edited Web

Chief Brand Officer / Co-Owner


Host a Hope Kit Packing Party

Gather your inner circle and raise funds to host a HOPE Kit Packing Party; share these encouraging items with women in local community hospitals supported through NBCF. Learn more about organizing your own HOPE Kit Packing Party.

Donate Directly to NBCF

Can’t hold a HOPE Kit Packing Party this year? There are many ways to get involved, including a direct donation to NBCF, volunteer opportunities, holding a fundraising event, and much more. Joining the cause in whatever way is appropriate for you means the world to women, men, and families impacted by breast cancer.


COO, Vineyards / Co-Owner


Access Free Educational Guides

National Breast Cancer Foundation, Inc.® has many resources for women and men navigating breast health. NBCF has released their newest e-book How to Talk About Breast Health; it is a foundational guide to removing stigma and discussing early detection. We encourage you to visit the NBCF website to access free e-books on all things related to breast health.


RISE (Rally in Screening Everyone) is an annual NBCF effort to make sure every woman has access to the screenings she needs. Get involved with RISE: share NBCF messaging on your social media; make a donation to provide life-saving mammograms; host a virtual fundraiser. To learn more about how to help, visit NBCF's National Breast Cancer Awareness Month page.

Guys For Good

NBCF's Guys for Good initiative was formed to create a community of men in support of women facing breast cancer. Guys for Good is all about connecting with other men, sharing stories of hope and encouragement, creating awareness around early detection and breast health, and fundraising to support NBCF programs.

Join the Conversation

Follow J. Lohr Vineyards & Wines and National Breast Cancer Foundation on Facebook and Instagram. Share stories of how you are supporting J. Lohr Touching Lives®.

Be sure to tag J. Lohr Vineyards & Wines and National Breast Cancer Foundation on Facebook and @JLohrWines and @NBCF on Instagram; use the hashtag #HelpingWomenNow when posting, and do #ShareTheLohr

Carols Cab Ribbon Flowers


  • 95 Points

    The Tasting Panel, July/August 2022

  • 92 Points

    Owen Bargreen, April 2022