for National Breast Cancer Awareness Month and beyond

Our J. Lohr
Touching Lives

Given the daily headlines on the global pandemic, it is easy to overlook other crucial health and wellness issues. Prime among these is the ongoing battle against breast cancer, as the disease impacts one in every eight U.S. women and their families. October is once again National Breast Cancer Awareness Month, a time to focus on efforts to combat this devastating disease. At J. Lohr Vineyards & Wines, though, the fight against breast cancer is not just a topic for a single month, but a year-round, company-wide effort.

This year marks the twelfth anniversary of J. Lohr’s heartfelt partnership with National Breast Cancer Foundation, Inc (NBCF). The J. Lohr Touching Lives™ initiative began when the Lohr family designated the 2005 J. Lohr Carol’s Vineyard Cabernet Sauvignon a commemorative release in honor of founder Jerry Lohr’s late wife. Carol Waldorf Lohr passed away in 2008 due to complications from breast cancer, yet her legacy lives on in her three children Steve, Cynthia, and Lawrence, who are deeply committed to this mission.

Since the program’s inception, sales from J. Lohr Carol’s Vineyard releases have supported early breast cancer detection, access to mammograms, patient navigation systems, and the delivery of HOPE Kits (a gift box of comforting items) to women undergoing breast cancer treatment. These programs continue to build on a partnership that has funded over 8,000 mammograms for women who otherwise would not be able to afford them.

VSCV 2017 Ribbon Garden resized

Activate: Enjoy a Bottle from Carol's Vineyard

Today, $3 from every purchase of any vintage of J. Lohr Carol’s Vineyard Cabernet Sauvignon, whether at your local restaurant, wine shop, online, or at our Wine Centers, is donated to National Breast Cancer Foundation.

The limited Carol’s Vineyard Cabernet Sauvignon comes from our small estate in Napa Valley’s St. Helena appellation. The newly released 2016 vintage earned a ’90 Point’ rating from Wine Enthusiast: “With a smattering of Petit Verdot, this hearty, full-bodied red is robust in oak. Tobacco, leather, clove, and char highlight a concentrated dark-berry frame, with a lingering mocha tone on the finish.” (Wine Enthusiast Magazine, September '20 issue)

Fans of Carol’s Vineyard Cabernet Sauvignon can take heart that their purchase aids in providing comfort, support, and needed services for women at every step of the arduous breast cancer journey. Click here to learn more and to purchase your bottle of J. Lohr Carol’s Vineyard Cabernet Sauvignon.

Shutterstock 517306303

Activate: Attend a J. Lohr Virtual Event or Dinner

Thanks to everyone who attended one of our Touching Lives virtual dinners or events in October!

Special gratitude to the chefs and staff at our partner restaurants from Landry’s, Truluck’s, and others. Spearheaded by Cynthia Lohr and the Lohr family, we were able to host more than 75 events in support of National Breast Cancer Month and National Breast Cancer Foundation, Inc.

We are already planning an even bigger effort for 2021. Stay tuned!

Touching Lives Hope Kit

Contribute: Host a Hope Kit Packing Party

Gather your inner circle and raise funds to host a HOPE Kit Packing Party; share these encouraging items with women in local community hospitals supported through NBCF. Click here to learn more about organizing your own HOPE Kit Packing Party.


Contribute: Donate Directly to NBCF

Can’t hold a HOPE Kit Packing Party this year? You can offer a direct donation to NBCF, knowing your support means everything to women and families impacted by breast cancer. You also can learn more here about the NBCF COVID-19 Relief Fund, which provides essential services during the pandemic to ensure hospitals and caregivers can continue to support breast cancer patients and their families during this challenging time.

Igive Hope Artboard 3

Engage: Join the Conversation

Follow J. Lohr Vineyards & Wines and National Breast Cancer Foundation on Facebook and Instagram. Share stories of how you are supporting J. Lohr Touching Lives.

Be sure to tag J. Lohr Vineyards & Wines and National Breast Cancer Foundation on Facebook and @JLohrWines and @NBCF on Instagram; use the hashtag #HelpingWomenNow when posting, and do #ShareTheLohr

Recent Accolades

J. Lohr 2016 Carol’s Vineyard Cabernet Sauvignon

  • 90 Points

    Wine Enthusiast, Oct. 2020

  • 95 Points

    Tasting Panel Magazine, July 2020

  • 91 Points

    Connoisseurs Guide, April 2020

  • 93 Points

    Critics' Challenge 2020