Monterey | Paso Robles | Napa Valley

J. Lohr: A Paso Robles Legend

Thirty-Plus Vintages of Great Reds

Cynthia Lohr Named Chief Brand Officer

Expanded Role for J. Lohr Co-Owner

J. Lohr Pure Paso™ Debuts

Historic New Proprietary Red Wine

Family

Jerry Lohr and his team are California winegrowing pioneers.

Family owned since 1974. For two generations, the Lohr family and their winegrowing team have been leaders on the Central Coast.

This is Our Family

Place

Each variety, every grape has its perfect site.

With first plantings in Monterey in 1972 and then in Paso Robles in 1986, the J. Lohr team helped write the book on sustainable winegrowing on the Central Coast.

This is our place

Craft

We never rest on our laurels; mastering our craft is a 24/7 obsession.

In the vineyards and in the cellars, experience and innovation go hand in hand - to consistently make us one of the country's most trusted wine labels.

This is our craft