Lawrence, Jerry, Steve and Cynthia Lohr
50 Years of Family Winegrowing
Two Generations of Passion and Quality in Monterey, Paso Robles, and Napa Valley
2024 marks fifty years in business for a remarkable California success story. In 1974, J. Lohr released its first wine. Since that day, the Lohr family and team have helped bring Cabernet Sauvignon from Paso Robles and Chardonnay from Monterey County to global prominence.
Look for dramatic new
“50 Years”
capsules on your favorite J. Lohr Vineyard Series, Pure Paso®, Estates, and Monterey Roots wines.
J. Lohr 50th Anniversary with Jerry Lohr
50 Years of Milestones
Browse the Lohr family’s fifty year journey as leaders and innovators.
50 Years: Join Us!
You’ll find us out and about at consumer, charity, media, and trade happenings throughout our 50th anniversary year. Here’s just a sampling of summer and fall J. Lohr appearances:
- Monterey Jazz Festival
Sept. 27-29 - Santa Fe Wine & Chile Festival
Sept. 25-29 - Sustainable Brands Conference
Oct 10-17 - Kohler Food & Wine Experience
Oct. 17-20 - HEB Wine Walk at Market Street
Oct. 19 - San Diego Food & Wine Festival
Nov. 2-10
Check back often as we are adding new events regularly. Better yet? Subscribe to our J. Lohr e-newsletter to stay up to date. We hope to see you soon!