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50 Years of Family Winegrowing

Two Generations of Passion and Quality in Monterey, Paso Robles, and Napa Valley

2024 marks fifty years in business for a remarkable California success story. In 1974, J. Lohr released its first wine. Since that day, the Lohr family and team have helped bring Cabernet Sauvignon from Paso Robles and Chardonnay from Monterey County to global prominence.

Throughout 2024, J. Lohr will be celebrating 50 Years of Family Winegrowing with in-store displays, online consumer features and contests, community charitable giving, and marquee events across the country – showcasing the company’s longtime ethos of sustainability and “Family, Place, and Craft.”

Look for dramatic new
“50 Years”
capsules on your favorite J. Lohr Vineyard Series, Pure Paso®, Estates, and Monterey Roots wines.

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50 Years of Milestones

Browse the Lohr family’s fifty year journey as leaders and innovators.

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50 Years: Join Us!

You’ll find us out and about at consumer, charity, media, and trade happenings throughout our 50th anniversary year. Here’s just a sampling of early 2024 J. Lohr appearances:

Check back often as we are adding new events regularly. Better yet? Subscribe to our J. Lohr e-newsletter to stay up to date. We hope to see you soon!