50 Years of Family Winegrowing
Two Generations of Passion and Quality in Monterey, Paso Robles, and Napa Valley
2024 marks fifty years in business for a remarkable California success story. In 1974, J. Lohr released its first wine. Since that day, the Lohr family and team have helped bring Cabernet Sauvignon from Paso Robles and Chardonnay from Monterey County to global prominence.
Throughout 2024, J. Lohr will be celebrating 50 Years of Family Winegrowing with in-store displays, online consumer features and contests, community charitable giving, and marquee events across the country – showcasing the company’s longtime ethos of sustainability and “Family, Place, and Craft.”
Look for dramatic new
“50 Years”
capsules on your favorite J. Lohr Vineyard Series, Pure Paso®, Estates, and Monterey Roots wines.
50 Years of Milestones
Browse the Lohr family’s fifty year journey as leaders and innovators.
50 Years: Join Us!
You’ll find us out and about at consumer, charity, media, and trade happenings throughout our 50th anniversary year. Here’s just a sampling of early 2024 J. Lohr appearances:
- Wine Enthusiast Wine Star Awards
February 5, Miami - Wine & Spirits Top 100 Wineries
February 25, New York City - World of Pinot Noir
March 1 – 2, Santa Barbara - Charleston Food & Wine
March 6 – 10, Charleston - Pebble Beach Food & Wine
April 4 – 7, Monterey
Check back often as we are adding new events regularly. Better yet? Subscribe to our J. Lohr e-newsletter to stay up to date. We hope to see you soon!