Videos

Whiteface is welcoming in the outdoor season and focusing on the beauty of their scenic and open-air area. Join fellow outdoor enthusiasts as they kick off the year with a toast from J. Lohr Vineyards & Wines Co-Owner and Chief Brand Officer Cynthia Lohr.

Enjoy a glass of J. Lohr wine offered at the J. Lohr Vineyards & Wines Café and Wine Bar at Whiteface Mountain or take a bottle home to enjoy. Have fun and stay safe and well during this winter season.

This year marks the twelfth anniversary of J. Lohr’s heartfelt partnership with National Breast Cancer Foundation, Inc.®. The Touching Lives initiative began when the Lohr family designated the J. Lohr Carol’s Vineyard Cabernet Sauvignon a commemorative release in honor of founder Jerry Lohr’s late wife. Carol Lohr passed away in 2008 due to complications from breast cancer.

Presented by Brenden Wood, Red Winemaker

Carefully crafted in a food-friendly, balanced style, J. Lohr Estates wines flavorfully reflect their Monterey and Paso Robles origins.

The 2016 J. Lohr Signature Cabernet Sauvignon is both a tribute to Jerry’s pioneering efforts in the Paso Robles region and our portfolio’s ultimate, limited red wine release. Watch the story of this vintage of Signature.

An overview of the J. Lohr Estates Tier of wines presented by Director of Winemaking, Steve Peck. Carefully crafted in a food-friendly, balanced style, J. Lohr Estates wines flavorfully reflect their Monterey and Paso Robles origins.

Watch the video that premiered the evening that Jerry was named “American Wine Legend” at the Wine Star Awards.

Presented by Brenden Wood, Red Winemaker

Carefully crafted in a food-friendly, balanced style, J. Lohr Estates wines flavorfully reflect their Monterey and Paso Robles origins.

Presented by Kristen Barnhisel, Winemaker White Wines

Carefully crafted in a food-friendly, balanced style, J. Lohr Estates wines flavorfully reflect their Monterey and Paso Robles origins.

“J. Lohr has been a continual force in the California wine industry for nearly four decades, passionately championing the Central Coast winegrowing regions of Paso Robles and Monterey County, and offering great leadership within the wine industry. In addition, the people at J. Lohr have dedicated themselves to producing high-quality wines, while making significant contributions in the areas of sustainability, education and social responsibility. We are thrilled to acknowledge them as our 2010 American Winery of the Year.” -Wine Enthusiast