Videos

Our dedication to sustainability and the environment traces its roots to founder Jerry Lohr’s seven decades of farming experience. Today, Jerry’s vision of sustainability is embraced by a passionate second generation of the Lohr family who is dedicated to honoring and extending this important aspect of the winery’s legacy.

Our story: Family, Place, and Craft. Fifty years ago, Founder Jerry Lohr set out to reshape the landscape of the California wine industry and create one of the country’s most respected wine brands. Balancing tradition, experience, and innovation, J. Lohr, a proud, family-owned business, is committed to growing, producing and bottling the most flavorful wines while advancing sustainable industry practices for generations to come.

The 2017 J. Lohr Signature Cabernet Sauvignon is both a tribute to Jerry Lohr's pioneering efforts in the Paso Robles region and our portfolio’s ultimate, limited red wine release. Watch the story of this vintage of Signature as presented by Founder Jerry Lohr and President/COO Jeff Meier.

An Introduction to J. Lohr Pure Paso™ Proprietary Red Wine with Director of Winemaking, Steve Peck.

An Introduction to J. Lohr Hilltop Cabernet Sauvignon presented by Red Winemaker, Brenden Wood.

An Introduction to J. Lohr Arroyo Vista Chardonnay with Winemaker White Wine, Kristen Barnhisel.

This year marks the twelfth anniversary of J. Lohr’s heartfelt partnership with National Breast Cancer Foundation, Inc.®. The Touching Lives initiative began when the Lohr family designated the J. Lohr Carol’s Vineyard Cabernet Sauvignon a commemorative release in honor of founder Jerry Lohr’s late wife. Carol Lohr passed away in 2008 due to complications from breast cancer.

J. Lohr Vineyards & Wines has been named the 2020 recipient of the Green Medal Leader Award. The annual California Green Medal Sustainable Winegrowing Awards provide recognition to vineyards and wineries who are standard-bearers in implementing the three “E’s” of sustainability: environment, economic, and social equity.

The Leader Award honors the vineyard or winery that “best demonstrates the ability to balance multiple objectives of environmental, economic, and social goals, excelling in these areas with sustainability being clearly integrated into the overall business.”

J. Lohr Vineyards & Wines has partnered with Hope Services for the past 13 years. Hope Services matches local businesses with adults with developmental challenges, helping achieve their vocational goals. Watch as Joe shares his story of being a valued member of the extended J. Lohr family.

An overview of the J. Lohr Estates Tier of wines presented by Director of Winemaking, Steve Peck. Carefully crafted in a food-friendly, balanced style, J. Lohr Estates wines flavorfully reflect their Monterey and Paso Robles origins.

Presented by Brenden Wood, Red Winemaker

Carefully crafted in a food-friendly, balanced style, J. Lohr Estates wines flavorfully reflect their Monterey and Paso Robles origins.

Presented by Kristen Barnhisel, Winemaker White Wines

Carefully crafted in a food-friendly, balanced style, J. Lohr Estates wines flavorfully reflect their Monterey and Paso Robles origins.

Presented by Brenden Wood, Red Winemaker

Carefully crafted in a food-friendly, balanced style, J. Lohr Estates wines flavorfully reflect their Monterey and Paso Robles origins.

Presented by Brenden Wood, Red Winemaker

Carefully crafted in a food-friendly, balanced style, J. Lohr Estates wines flavorfully reflect their Monterey and Paso Robles origins.

Presented by Kristen Barnhisel, Winemaker White Wine

Carefully crafted in a food-friendly, balanced style, J. Lohr Estates wines flavorfully reflect their Monterey and Paso Robles origins.