Cynthia Lohr

Chief Brand Officer

As the daughter of wine industry pioneer Jerry Lohr, Cynthia spent some of her youth in the vineyards. As an adult, she established a reputation for excellence in strategic marketing, representing technology companies including Yahoo!, Alexa Internet, VeriSign, and Organic Online, among others. After her post as a Vice President at AlexanderOgilvy PR Worldwide, Cynthia joined J. Lohr Vineyards & Wines in 2002 as Director of Communications before being promoted to Vice President Marketing in 2009. In this role, Cynthia led J. Lohr’s strategic marketing efforts across all channels, resulting in J. Lohr’s recognition as 2010 Wine Enthusiast Magazine American Winery of the Year, and the creation of J. Lohr’s national Touching Lives partnership with National Breast Cancer Foundation, Inc., now in its eleventh year.

As co-owner and Trade and Brand Advocate, Cynthia collaborates with J. Lohr’s internal teams on initiatives that impact trade and consumers, including J. Lohr’s direct-to-consumer and brand elevation and alignment strategies. As a second-generation business steward and ambassador, Cynthia, along with her brothers Steve and Lawrence, is very deeply involved in the day-to-day oversight and management of J. Lohr Vineyards & Wines. Following her father’s example, Cynthia is engaged in shaping the wine industry as Paso Robles CAB Collective Board (PRCC) Vice President and as strategic adviser and council to organizations including Dream Big Darling, National Breast Cancer Foundation, and Women of the Vine & Spirits. Cynthia is a member of the UC Davis Dean’s Advisory Council for the College of Agriculture & Environmental Sciences and is a member of the PRWCA (Paso Robles Wine Country Alliance) Trade and Marketing Committee.

Cynthia’s passion for the arts and the health and well-being of children and families has inspired her support of her local community in the San Francisco Bay Area, where she resides with her family. Cynthia has served as board director for Headlands Center for the Arts, Slide Ranch, and Edgewood Center for Children and Families, where she endowed the Carol Waldorf Lohr Outdoor Kitchen in the Edgewood Garden Learning Center in honor of her late mother.

Cynthia Lohr has been nominated for a 2019 Wine Enthusiast Magazine Wine Star Award. Cynthia is one of the finalists for 2019 Wine Executive of the Year. The winner will be announced in Wine Enthusiast’s special “Best of Year” issue, and will be honored at a black-tie gala in January in San Francisco at the Palace of Fine Arts.