Latest News

  • J. Lohr Vineyards & Wines Opens for Virtual Tastings

    Private, curated, sensory experiences complement ‘At Home with J. Lohr’ virtual activities

    Virtual Tastings 2020

    SAN JOSE, Calif. – August 4, 2020 – J. Lohr Vine­yards & Wines today announced the launch of its con­sumer vir­tu­al tast­ings pro­gram. Host­ed by edu­ca­tors from J. Lohr’s hos­pi­tal­i­ty team, these pri­vate, curat­ed vir­tu­al tast­ings will deliv­er a high-touch sen­so­ry expe­ri­ence for con­sumers to explore J. Lohr’s diverse port­fo­lio from the com­fort of home. The vir­tu­al tast­ings pro­gram com­ple­ments the fam­i­ly winery’s suc­cess­ful At Home with J. Lohr’ online ini­tia­tive, which pro­vides wine enthu­si­asts with fun, engag­ing DIY activ­i­ties and games to help them dis­cov­er new J. Lohr wines and also share moments with fam­i­ly and friends.

    Cel­e­brat­ing the Lohr family’s sus­tain­ably farmed estate vine­yards in California’s Cen­tral Coast and Napa Val­ley, the vir­tu­al tast­ings illu­mi­nate J. Lohr’s cho­sen appel­la­tions of Paso Rob­les, Mon­terey Coun­ty and St. Hele­na. The tast­ings include video and dig­i­tal sto­ry­telling ele­ments to show­case lim­it­ed-release J. Lohr Vine­yard Series wines, as well as win­ery-exclu­sive wines, in a cross-tier com­par­a­tive tast­ing for­mat for 1 to 16 people.

    We couldn’t be more excit­ed to con­nect with con­sumers while we await the safe reopen­ing of our wine cen­ters,” said J. Lohr Direc­tor of Hos­pi­tal­i­ty and Direct Sales Jes­si­ca Koll­hoff. Our goal is to share our deli­cious wines, sto­ries, and high-touch hos­pi­tal­i­ty in a relaxed vir­tu­al for­mat. Rec­og­niz­ing that so many are find­ing com­fort in their favorite J. Lohr wines while shel­ter­ing in place, we craft­ed our At Home with J. Lohr’ online activ­i­ties and our vir­tu­al tast­ings to spread a lit­tle more joy and Lohr lore dur­ing this dif­fi­cult time.”

    Con­sumers may choose from among the fol­low­ing 4‑pack vir­tu­al tast­ing expe­ri­ences and have wines shipped to their pre­ferred location:

    Explore J. Lohr Vine­yard Series Vir­tu­al Tasting

    Two red and two white wines from the vine­yard-dri­ven J. Lohr Vine­yard Series bring to life vari­etals that are both cov­et­ed and pop­u­lar from J. Lohr’s port­fo­lio, includ­ing Sauvi­gnon Blanc, Chardon­nay, Petite Sir­ah and Caber­net Sauvi­gnon. This one-hour vir­tu­al tast­ing, at $130 plus tax, includes ship­ping and a J. Lohr tast­ing mat.

    Explore J. Lohr Caber­net Sauvi­gnons Com­par­a­tive Vir­tu­al Tasting

    This expe­ri­ence is a deep dive into four of J. Lohr’s sto­ried Caber­net Sauvi­gnons from Paso Rob­les and Napa Val­ley, cit­ing the dis­tinct grow­ing con­di­tions that con­tribute to qual­i­ty and fla­vor at every lev­el. This one-hour vir­tu­al tast­ing, at $167 plus tax, includes ship­ping and a J. Lohr tast­ing mat.

    Explore J. Lohr Her­itage Whites Com­par­a­tive Vir­tu­al Tasting

    Not lim­it­ed to Chardon­nay, this tast­ing of four her­itage J. Lohr white wines expands the palate with sin­gle-vine­yard Pinot Blanc and the spe­cial J. Lohr Ges­ture RVG (Rous­sanne, Viog­nier, Grenache). This one-hour vir­tu­al tast­ing, at $130 plus tax, includes ship­ping and a J. Lohr tast­ing mat.

    Club mem­bers have access to J. Lohr Wine Clubs Sea­son­al Release Vir­tu­al Tast­ings with Wine Club and Mem­ber Ser­vices Direc­tor Kasey Mar­tin, along­side J. Lohr fam­i­ly and wine­mak­ing staff. Mem­bers of the Vine­yards Select Soci­ety club have first access to cus­tomize a vir­tu­al tast­ing expe­ri­ence with some of their favorite library wines from their own cel­lars. Com­ing soon, the social-hour-style Wel­come to the Fam­i­ly’ Vir­tu­al Tast­ing Game Night will intro­duce new club mem­bers to the J. Lohr fam­i­ly and the exten­sive win­ery-exclu­sive portfolio. 

    Our J. Lohr Wine Club mem­bers are our heart and soul’ loy­al­ists, and many have been with us for decades,” said Kasey Mar­tin. We look for­ward to shar­ing exclu­sive cel­lar selec­tions, fos­ter­ing our com­mu­ni­ty, and edu­cat­ing mem­bers with each new vin­tage in their club selec­tions. It’s going to be an excit­ing time and I look for­ward to per­son­al­ly con­nect­ing with our members.”

    J. Lohr’s vir­tu­al tast­ing expe­ri­ences are secured by reser­va­tion fol­low­ing the pro­cure­ment of a bun­dle at jlohr​.com/​v​i​r​t​u​a​l​-​t​a​s​tings, last one hour, and will be held dur­ing select hours Wednes­day through Sunday. 

    About J. Lohr Vine­yards & Wines
    Found­ed forty-six years ago by Jer­ry Lohr and still fam­i­ly owned and oper­at­ed today, J. Lohr Vine­yards & Wines crafts a full line of inter­na­tion­al­ly rec­og­nized wines from its 4,000 acres of cer­ti­fied sus­tain­able estate vine­yards in Paso Rob­les, Mon­terey County’s Arroyo Seco and San­ta Lucia High­lands appel­la­tions, and St. Hele­na in Napa Val­ley. Offer­ing an expres­sive range of styles that show­case its estate fruit, J. Lohr pro­duces six tiers of award-win­ning wines: J. Lohr Estates, J. Lohr Vine­yard Series, J. Lohr Cuvée Series, J. Lohr Ges­ture, J. Lohr Sig­na­ture Caber­net Sauvi­gnon, and the new J. Lohr Pure Paso™ Pro­pri­etary Red Wine. The company’s online home is jlohr​.com.

    More news