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  • J. Lohr’s Iconic Estates Wines Reveal Refreshed Look

    New-look label hitting retail shelves and restaurants over the next 60 days


    San Jose, Calif – May 30, 2017 – J. Lohr Vine­yards & Wines has unveiled a refreshed look for its pop­u­lar, cat­e­go­ry-lead­ing J. Lohr Estates tier of wines. The tran­si­tion to the new pack­ag­ing occurs with the new-vin­tage release of each of the tier’s wines, begin­ning today with the 2016 vin­tage of the leg­endary J. Lohr Estates River­stone Chardon­nay. Up next will be the J. Lohr Estates Sev­en Oaks Caber­net Sauvi­gnon, which will see its new-look label hit­ting retail shelves and restau­rants over the next 60 days.

    The label changes are sub­tle but mean­ing­ful. Con­sumers will notice a more mod­ern look with increased leg­i­bil­i­ty and sto­ry­telling that is still in the J. Lohr Estates aes­thet­ic frame­work they have come to trust over the years. We are well aware of the brand equi­ty and con­sumer con­fi­dence built by our Estates tier since its first appear­ance almost thir­ty years ago,” explains J. Lohr President/​COO and Direc­tor of Wine­mak­ing Jeff Meier. The more con­tem­po­rary, upscale look of our new pack­ag­ing accom­plish­es the need to stay cur­rent in the mar­ket, while main­tain­ing the cus­tomer recog­ni­tion and shelf pres­ence care­ful­ly built by our Estates port­fo­lio over the decades. For our val­ued whole­sale accounts and for con­sumers, it will be a seam­less transition.”

    The wines of J. Lohr Estates are a true indus­try suc­cess sto­ry. It was thir­ty years ago that Jer­ry Lohr first began pro­duc­ing River­stone Chardon­nay from Mon­terey and Sev­en Oaks Caber­net Sauvi­gnon from Paso Rob­les. Today, River­stone is America’s #1 sell­ing, AVA-spe­cif­ic Chardon­nay between $10 and $15. Sev­en Oaks is the country’s #1 sell­ing, AVA-spe­cif­ic Caber­net Sauvi­gnon above $12. Los Osos Mer­lot is the #5 sell­ing Mer­lot in the U.S. between $10 and $15.* Round­ing out the Estates port­fo­lio are the acclaimed Flume Cross­ing Sauvi­gnon Blanc, Bay Mist White Ries­ling, Wild­flower Valdigu­ié, Falcon’s Perch Pinot Noir and South Ridge Syrah.

    The label’s Fam­i­ly Owned Since 1974” mes­sag­ing on the front and Jer­ry Lohr’s sig­na­ture on the back are impor­tant new ele­ments, rein­forc­ing the sto­ry of the Lohr family’s pio­neer­ing role in Mon­terey and Paso Rob­les wine­grape grow­ing and wine­mak­ing. Sec­ond-gen­er­a­tion co-own­er and CEO Steve Lohr has been plan­ning for this mile­stone for sev­er­al years with his sib­lings and fel­low co-own­ers, Cyn­thia and Lawrence, along with the wine­mak­ing team. These changes were not made light­ly,” said Lohr. There is rich his­to­ry in a label that has stood the test of time for thir­ty years. Inter­nal­ly, we worked close­ly with our pro­duc­tion teams as well as our sales asso­ciates and whole­sale part­ners. We are delight­ed with the results and believe that our new pack­ag­ing posi­tions the J. Lohr Estates fam­i­ly of wines for con­tin­ued, long-term suc­cess. We are very grate­ful for all of the pos­i­tive mar­ket feed­back to date.”

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