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  • National #YouKnowJLohr Campaign

    J. Lohr Vineyards & Wines Breaks the Fourth Wall to Engage Consumers with National #YouKnowJLohr Campaign

    San Jose, Calif. – June 1, 2016 – J. Lohr Vine­yards & Wines today unveiled a com­pre­hen­sive cam­paign enti­tled #YouKnowJLohr, designed to engage new and sea­soned fans of J. Lohr’s flag­ship wines, the J. Lohr Estates River­stone Chardon­nay and Sev­en Oaks Caber­net Sauvi­gnon. Build­ing on the suc­cess of J. Lohr’s six-part video series enti­tled The Perch,” in sup­port of the Falcon’s Perch Pinot Noir, #YouKnowJLohr goes a step fur­ther and breaks the fourth wall” in comedic videos that open a direct dia­logue with the audience.

    We chose to speak direct­ly to con­sumers’ enthu­si­asm for J. Lohr in light­heart­ed sce­nar­ios that also under­score what’s unique about J. Lohr and our wines,” said VP Mar­ket­ing, Rhon­da Motil. J. Lohr means qual­i­ty, incom­pa­ra­ble fla­vor and depend­abil­i­ty from vin­tage to vin­tage, and like our wines, #YouKnowJLohr is meant to be wide­ly enjoyed and shared. These videos cap­ture every­day expe­ri­ences and cel­e­brate con­sumers’ trust in our wines.”

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