May 6, 2025
J. Lohr Wins at 2025 Wine Marketing Awards
Wine Industry Network’s Wine Marketing Awards celebrate excellence, innovation and creativity in the marketing of wines to consumers. These prestigious awards recognize the efforts of wineries, marketing agencies and wine professionals who successfully navigate the unique challenges of marketing wine in a hyper-competitive and highly regulated market.
Entrants were evaluated on their ability to effectively communicate their brand’s message, engage with their target audience and drive both brand awareness and sales. The awards also spotlight campaigns that showcase sustainability, diversity and community engagement within the wine industry.
Winning a Wine Marketing Award not only honors the recipients for their outstanding marketing achievements but also sets a benchmark for creativity and excellence, enhancing their reputation in the wine industry and beyond.
Winners will be showcased at the Wine Sales Symposium on May 14, 2025.
Cause Marketing – J. Lohr Vineyards & Wines
J. Lohr Vineyards & Wines celebrated 50 years in business in 2024. As part of that golden anniversary, J. Lohr continued its long history of philanthropy and community involvement by designing and carrying out its “50 Years, States & Ways of Giving” campaign.
J. Lohr, in partnership with its national network of wholesale distributors, identified one 501(c)(3) or (c)(6) nonprofit organization in all 50 states and the District of Columbia to each receive a $5,000 donation — totaling more than $250,000 in support. That dollar figure was increased as several wholesale partners matched J. Lohr’s donation. A national $5,000 award was also made to the Make-A-Wish Foundation. The funds were awarded to help advance the recipient charities’ stated missions.
Through an online sweepstakes, J. Lohr also offered consumers the opportunity to nominate their own favorite charity for a $5,000 donation. A random drawing from all eligible entries received occurred in early October 2024, with the Lohr family announcing Our Children’s Trust of Eugene, Ore., as the winning recipient.
Through nationwide retail displays, wholesale partnerships and press coverage, the campaign raised awareness of J. Lohr’s 50th anniversary, the winery’s philanthropic programs and the individual recipient charities’ missions.
To learn more about the Wine Marketing Award winners, visit: https://winesalessymposium.com/award-year/2025/.
About Wine Industry Network
Wine Industry Network (WIN) is the business resource for the North American wine industry, providing news, information, product and service resources, education, and networking opportunities. WIN is dedicated to helping industry professionals stay informed, competitive, and connected. For more information, visit wineindustrynetwork.com.