Steve Doyle Joins J. Lohr Vineyards & Wines as Vice President, US Sales
Veteran in the Luxury Wine Category Attracted to Family-Owned Brand’s Commitment to Quality and Industry Leadership
San Jose, Calif – June 20, 2017 – Steve Doyle joins J. Lohr Vineyards & Wines as vice president, US sales. A highly respected industry executive, with more than three decades of experience, Doyle will lead J. Lohr’s in-house sales team in representing the acclaimed family- owned winery throughout the United States. Doyle was selected for his expansive knowledge of the US market, his ability to design and implement industry-leading sales programs, and his extensive expertise in the premium and luxury wine categories.
“Throughout my career, I have had the opportunity to work with some of the wine industry’s most successful larger companies,” says Doyle. “I have also been fortunate to work with family- run wineries and entrepreneurial organizations. J. Lohr embodies the best of all of these dynamics—in scale and scope. At the same time, there is an unwavering commitment to craft and quality that reflects the values that drive the Lohr family.”
Doyle was most recently vice president, national sales manager for C. Mondavi & Family. Prior to that, he was the senior vice president, sales, marketing and operations for Terroir Inc., where he guided sales for brands that included Mayacamas, Sandhi, Qupe, and Wind Gap. Throughout his career, Doyle has also held positions as the vice president of sales for Vinmotion, senior vice president of sales for Pacific Wine Partners, Pacific division vice president for Southcorp Wines, and divisional vice president at Diageo. Doyle holds a degree in marketing from Indiana State University and an MBA from Pepperdine University.
“Our dedicated sales team, with its commitment to building lasting partnerships with our national network of distributors, has always been a cornerstone of our success,” says J. Lohr CEO Steve Lohr. “Steve Doyle has a keen understanding of the complexities of today’s wine marketplace. He has a belief in building win-win relationships with our valued partners, many of whom we have had relationships with since my father started the business. Just as important, Steve is respected and well-liked by his industry colleagues and shares the values that define J. Lohr as a family-owned brand. My father, sister, brother and I, along with our talented team of winemakers and fellow employees, look forward to working closely with Steve to smartly build our brand.”
Steve Lohr of J. Lohr Vineyards & Wines Elected Wine Institute Chairman 2017-2018
SAN FRANCISCO – June 14, 2017 — Steve Lohr, Chairman and CEO of J. Lohr Vineyards & Wines in San Jose and Paso Robles, has been elected Wine Institute Board Chairman for the 2017-2018 fiscal year. The election was held at Wine Institute’s 83rd Annual Meeting of Members in San Diego. Other board officers elected were Chris Indelicato of Delicato Family Vineyards in Napa, first vice chairman; Hank Wetzel of Alexander Valley Vineyards in Healdsburg, second vice chairman; John Sutton, The Wine Group in Livermore, treasurer; and Suzanne Groth, Groth Vineyards & Winery in Oakville, secretary. Robert P. (Bobby) Koch is President and CEO of Wine Institute.
“Since 1934, Wine Institute has helped wineries of all sizes as the go-to voice of the California wine industry. It is an honor to have been selected by my industry colleagues to work with Wine Institute’s experienced team on core issues facing our industry: policies and regulations, taxation, enhancing California wines’ reputation and commerce both in the United States and abroad, finding solutions to labor and immigration challenges, and promoting sustainable winegrowing practices that will continue to make our industry thrive for years to come,” said Lohr.
Lohr began in the wine industry in 1972 at the age of 10 when he helped his father, Jerry, plant their first vineyards in the Arroyo Seco appellation of Monterey County. Through high school, he worked weekends in the vineyards, fostering a lifelong passion for viticulture. After graduating from Stanford University with degrees in civil engineering and economics, Lohr split his time between winegrowing, and designing and building high-end custom homes on the San Francisco Peninsula. He joined J. Lohr Vineyards & Wines in 2003 as VP of planning and development, and later became EVP/COO of J. Lohr Vineyards, overseeing the management and development of the family’s 3,700 acres of estate vineyards in Paso Robles, Monterey and St. Helena. Lohr has served as a three-term chairman of the Paso Robles Wine Country Alliance, and is also the chairman of the California Sustainable Winegrowing Alliance.
Wine Institute is the public policy advocacy group for nearly 1,000 California wineries and affiliated businesses, accounting for 95 percent of California wine production and 85 percent of U.S. wine production. Based in San Francisco, with offices in Sacramento, Washington, D.C., six regions across the U.S. and 15 foreign countries, Wine Institute is guided by 80 vintners who are members and alternates on an active board of directors. The board elects the chairman and officers on an annual basis.
J. Lohr’s Iconic Estates Wines Reveal Refreshed Look
San Jose, Calif – May 30, 2017 – J. Lohr Vineyards & Wines has unveiled a refreshed look for its popular, category-leading J. Lohr Estates tier of wines. The transition to the new packaging occurs with the new-vintage release of each of the tier’s wines, beginning today with the 2016 vintage of the legendary J. Lohr Estates Riverstone Chardonnay. Up next will be the J. Lohr Estates Seven Oaks Cabernet Sauvignon, which will see its new-look label hitting retail shelves and restaurants over the next 60 days.
The label changes are subtle but meaningful. Consumers will notice a more modern look with increased legibility and storytelling that is still in the J. Lohr Estates aesthetic framework they have come to trust over the years. “We are well aware of the brand equity and consumer confidence built by our Estates tier since its first appearance almost thirty years ago,” explains J. Lohr President/COO and Director of Winemaking Jeff Meier. “The more contemporary, upscale look of our new packaging accomplishes the need to stay current in the market, while maintaining the customer recognition and shelf presence carefully built by our Estates portfolio over the decades. For our valued wholesale accounts and for consumers, it will be a seamless transition.”
The wines of J. Lohr Estates are a true industry success story. It was thirty years ago that Jerry Lohr first began producing Riverstone Chardonnay from Monterey and Seven Oaks Cabernet Sauvignon from Paso Robles. Today, Riverstone is America’s #1 selling, AVA-specific Chardonnay between $10 and $15. Seven Oaks is the country’s #1 selling, AVA-specific Cabernet Sauvignon above $12. Los Osos Merlot is the #5 selling Merlot in the U.S. between $10 and $15.* Rounding out the Estates portfolio are the acclaimed Flume Crossing Sauvignon Blanc, Bay Mist White Riesling, Wildflower Valdiguié, Falcon’s Perch Pinot Noir and South Ridge Syrah.
The label’s “Family Owned Since 1974” messaging on the front and Jerry Lohr’s signature on the back are important new elements, reinforcing the story of the Lohr family’s pioneering role in Monterey and Paso Robles winegrape growing and winemaking. Second-generation co-owner and CEO Steve Lohr has been planning for this milestone for several years with his siblings and fellow co-owners, Cynthia and Lawrence, along with the winemaking team. “These changes were not made lightly,” said Lohr. “There is rich history in a label that has stood the test of time for thirty years. Internally, we worked closely with our production teams as well as our sales associates and wholesale partners. We are delighted with the results and believe that our new packaging positions the J. Lohr Estates family of wines for continued, long-term success. We are very grateful for all of the positive market feedback to date.”
Cal State Fair Wine Competition
The California State Fair Commercial Wine Competition is among the world’s largest, with thousands of entries from around the globe. The judges’ list for this contest is a “Who’s Who” roster of top- ight winemakers, wine writers, and restaurateurs. Winning coveted Gold Medals and 90 Point scores at this prestigious judging is a feather in the cap for any winery.
The 2017 competition was recently completed and J. Lohr won more than its fair share of top honors, with four almost perfect scores! J. Lohr received four “Double Gold Medals” and “98 Points” accolades for the 2013 Signature Cabernet, 2013 Cuvee POM, 2013 Cuvee St. E, and 2015 Flume Crossing Sauvignon Blanc. The 2014 J. Lohr Carol’s Vineyard Cabernet Sauvignon took Gold and received a “95 Point” rating. Congrats to Jeff, Kristen, Steve, and the entire vineyards and production teams for this incredible showing!
Innovation + Quality 2017 Names Innovator of the Year: Jerry Lohr
Napa, CA – January 17, 2017 – In honor of a lifetime spent promoting better understanding of winemaking and grape growing, the Wine Business Monthly editorial team and the Innovation + Quality 2017 Advisory Board have named Jerry Lohr, founder and proprietor of J. Lohr Vineyards & Wines, the Innovator of the Year. Lohr will be honored at IQ 2017, the leading forum for ultra-premium wineries that focuses on cutting-edge innovations that advance wine quality.
The Innovator of the Year Award is presented at an awards ceremony each year to someone who has a lifetime of innovation in his/her body of work, has fostered innovation among other winemakers and organizations and has made a positive impact on the wine industry through his/her contributions. Members of the IQ Advisory Board voted for the recipient from nominees submitted by the Wine Business Monthly editorial staff. The first Innovator of the Year Award in 2015 was given to Peter Mondavi Sr. and Clark Smith received the award in 2016.
“We are thrilled to be honoring Jerry Lohr with the Innovator of the Year Award at IQ this month. It is so very well deserved. Jerry’s dedication to shared knowledge goes far beyond his own J. Lohr Vineyards & Wines and the Paso Robles and Monterey County regions he helped pioneer,” said Cyril Penn, editor, Wine Business Monthly. “Jerry has long been an industry leader in organizing, funding and facilitating research.”
Our Ultimate Red Wine Release- J. Lohr Signature Debuts
San Jose, Calif. – January 10, 2017 – With the debut of “Signature,” J. Lohr Vineyards & Wines realizes a long held dream: to produce a Cabernet Sauvignon that ranks among the New World’s greatest, most collectable wines. Signature draws upon fruit from J. Lohr’s very best Paso Robles’ properties – the inaugural, 2013 vintage was released to coincide with founder Jerry Lohr’s 80th birthday.
For this first J. Lohr Signature release, Jerry, Jeff Meier and Steve Peck chose Cabernet Sauvignon fruit off the Beck Vineyard, in Paso Robles’ Creston District. For the final blend, Merlot from El Pomar and Petit Verdot from Carol’s Vineyard in Napa Valley were included for additional character and texture.
As Jerry Lohr comments, “My signature on the label indicates that this wine is a personal statement for me, looking to encompass three decades of experience and history in a single bottle.” Only 966 six-bottle cases of the 2013 Signature were produced.
Jerry Lohr Becomes the Third Person in the History of the Wine Enthusiast Wine Star Awards to be Honored as an “American Wine Legend”
San Jose, Calif. – November 10, 2016– Wine Enthusiast Magazine today announced that it will be honoring industry visionary and Central Coast wine pioneer Jerry Lohr as its “American Wine Legend” at the upcoming 17th annual Wine Star Awards. Lohr will be honored in Wine Enthusiast’s special “Best of Year” issue, and at a black-tie gala in Miami on Monday, January 30, 2017. While the Wine Star Awards ceremony is an annual event, the American Wine Legend honor has only been awarded three times since 2000. As the founder of J. Lohr Vineyards & Wines, Lohr is widely recognized for helping to bring the wines of Paso Robles and Monterey County to global prominence. A past chair of Wine Institute and the founder of several leading trade and research organizations, he is also a tireless wine industry advocate who has played an integral role in advancing the American wine industry. In recognition of his accomplishments, Lohr is being honored by Wine Enthusiast for his “energy, courage, groundbreaking vision and business acumen,” and his “invaluable contributions to the industry.”
J. Lohr Vineyards & Wines Names Dave Muret Senior Marketing Director
A past executive director of the Santa Lucia Highlands Winegrowers Association, Muret will advocate on behalf of J. Lohr and the Central Coast wine region
San Jose, Calif. – October 24, 2016– J. Lohr Vineyards & Wines today named Dave Muret senior marketing director. Muret joins J. Lohr after a successful seven-year tenure as the executive director of the Santa Lucia Highlands Winegrowers Association—an organization that he played a key role in founding. At J. Lohr, Muret joins a veteran team guided by Rhonda Motil, who was recently promoted to vice president of marketing. As senior marketing director, Muret will work with Motil and members of the Lohr family to develop and oversee J. Lohr’s marketing, sponsorship and education programs. He will also apply his extensive experience to support J. Lohr principals in the areas of industry relations and regional advocacy.
Prior to his tenure as the executive director of the Santa Lucia Highlands Winegrowers Association, Muret spent eight years as the marketing director for Santa Lucia Highlands-based Paraiso Vineyards, and before that, five years as the director of communications for Mirassou/La Rochelle winery in San Jose. Muret has also mentored many small, artisan Central Coast wine brands as a marketing and public relations consultant. In addition to these professional roles, Muret’s regional advocacy work has included being a past marketing committee chair for the Monterey County Vintners and Growers Association (MCVGA), where he was twice named “Volunteer of the Year” for his expertise and branding efforts.
J. Lohr Increases Support of National Breast Cancer Foundation with the Release of 2013 Carol’s Vineyard Cabernet Sauvignon
San Jose, Calif. – August 2, 2016 – J. Lohr Vineyards & Wines today announced it will build upon its seven-year, ongoing Touching Lives campaign and partnership with National Breast Cancer Foundation, Inc. by increasing J. Lohr’s donation by 50% for every bottle sold of the newly released 2013 J. Lohr Carol’s Vineyard Cabernet Sauvignon, from $2 to $3. This funding not only will allow NBCF and J. Lohr to continue to provide mammograms for women in need, but it will expand support to include Patient Navigation programs and services.
Long focused on raising awareness through early detection, J. Lohr has funded more than 4,500 mammograms through sales of J. Lohr Carol’s Vineyard Cabernet Sauvignon and Sauvignon Blanc since the Touching Lives campaign’s inception in 2009. The Lohr family lost Jerry’s wife, and Steve, Cynthia and Lawrence’s mother, Carol Waldorf Lohr, due to complications from breast cancer in 2008. Since 2009, they have shared their deeply personal family story so they can make a difference and positively touch the lives of those impacted by breast cancer.
J. Lohr Red Winemaker Steve Peck Named ‘Winemaker of the Year’ By The San Luis Obispo County Wine Industry
San Jose, Calif. – July 12, 2016 – J. Lohr Vineyards & Wines announced today that Red Winemaker Steve Peck has been named ‘Winemaker of the Year’ by the San Luis Obispo County wine industry. Peck was nominated for ‘Winemaker of the Year’ by an esteemed group of industry associations that includes the Paso Robles Wine Country Alliance, the San Luis Obispo Wine Country Association, the Independent Grape Growers of the Paso Robles Area and The Vineyard Team. After being nominated, Peck was voted the ‘Winemaker of the Year’ honor by his industry peers in recognition of his leadership and accomplishments on behalf of San Luis Obispo County winemaking. San Luis Obispo County is California’s third largest wine region, and the home to J. Lohr’s sustainably-certified vineyards and winery in Paso Robles.
Second-Generation Owner Cynthia Lohr to Serve as Trade and Brand Advocate for J. Lohr Vineyards & Wines
Senior Marketing Director Rhonda Motil will be promoted to the role of VP Marketing.
San Jose, Calif. – July 12, 2016 – Current J. Lohr VP Marketing Cynthia Lohr will assume the role of trade and brand advocate for J. Lohr Vineyards & Wines. At the same time, current Senior Marketing Director Rhonda Motil will be promoted to the role of VP Marketing.
Lohr has served as VP Marketing for the past six years, and has been with the family-owned and operated business since 2001. In her new role, Lohr will leverage her leadership position among trade groups, and as a visible second-generation family owner, to support J. Lohr among trade and consumer audiences. Read the full press release here.
J. Lohr Vineyards & Wines Breaks the Fourth Wall to Engage Consumers with National #YouKnowJLohr Campaign
San Jose, Calif. – June 1, 2016 – J. Lohr Vineyards & Wines today unveiled a comprehensive campaign entitled #YouKnowJLohr, designed to engage new and seasoned fans of J. Lohr’s flagship wines, the J. Lohr Estates Riverstone Chardonnay and Seven Oaks Cabernet Sauvignon. Building on the success of J. Lohr’s six-part video series entitled “The Perch,” in support of the Falcon’s Perch Pinot Noir, #YouKnowJLohr goes a step further and breaks the “fourth wall” in comedic videos that open a direct dialogue with the audience.
“We chose to speak directly to consumers’ enthusiasm for J. Lohr in lighthearted scenarios that also underscore what’s unique about J. Lohr and our wines,” said VP Marketing, Rhonda Motil. “J. Lohr means quality, incomparable flavor and dependability from vintage to vintage, and like our wines, #YouKnowJLohr is meant to be widely enjoyed and shared. These videos capture everyday experiences and celebrate consumers’ trust in our wines.”