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  • J. Lohr's Touching Lives Campaign Surpasses 5,000 Mammograms and Extends Impact

    Lohr Family Partnership with National Breast Cancer Foundation, Inc.® Celebrates Ninth Year Anniversary with Support of Additional Services

    Lohr Family Carols Vnyd Web

    SAN JOSE, Calif. – Sep­tem­ber 6, 2017 – J. Lohr Vine­yards & Wines is proud to announce the con­tin­u­a­tion of its ground­break­ing Touch­ing Lives cam­paign, hav­ing recent­ly sur­passed the fund­ing of 5,000 mam­mo­grams for women in need through its part­ner­ship with Nation­al Breast Can­cer Foun­da­tion (NBCF). Over the past year, Touch­ing Lives has extend­ed its impact by expand­ing its sup­port to include Patient Nav­i­ga­tion pro­grams and the launch of the HOPE Kit ini­tia­tive. $3 from every bot­tle sold of J. Lohr Carol’s Vine­yard Caber­net Sauvi­gnon and $2 from every bot­tle sold of J. Lohr Carol’s Vine­yard Sauvi­gnon Blanc are donat­ed to sup­port NBCF’s efforts in fund­ing ear­ly detec­tion ser­vices includ­ing mam­mo­grams, Patient Nav­i­ga­tion pro­grams and HOPE Kits. 

    As the name­sake of Car­ol Wal­dorf Lohr, Carol’s Vine­yard is a stun­ning 35-acre vine­yard in north­ern St. Hele­na, Napa Val­ley, and is the source for the wines that con­tribute to the Touch­ing Lives cam­paign. J. Lohr Vine­yards & Wines orig­i­nal­ly part­nered with NBCF when it des­ig­nat­ed the 2005 J. Lohr Carol’s Vine­yard Caber­net Sauvi­gnon as a com­mem­o­ra­tive release in hon­or of J. Lohr Founder Jer­ry Lohr’s late wife, Car­ol, who passed away in 2008 due to com­pli­ca­tions from breast can­cer. Since the program’s incep­tion, sales from both J. Lohr Carol’s Vine­yard Sauvi­gnon Blanc and J. Lohr Carol’s Vine­yard Caber­net Sauvi­gnon have sup­port­ed ear­ly detec­tion and aware­ness through mammograms. 

    Build­ing on the recent mile­stone of hav­ing fund­ed 5,000 mam­mo­grams, J. Lohr and NBCF are part­ner­ing to fund addi­tion­al ser­vices, includ­ing Patient Nav­i­ga­tion pro­grams. These pro­grams pro­vide trained patient nav­i­ga­tors to help guide women through and around health care bar­ri­ers to ensure time­ly diag­no­sis, treat­ment and sup­port. In 2016 alone, NBCF helped fund 36 Patient Nav­i­ga­tion pro­grams, sup­port­ing 74,338 mam­mo­grams and 237,775 over­all ser­vice touchpoints.

    As 2017 marks Nation­al Breast Can­cer Foundation’s 25th anniver­sary, a new ini­tia­tive — HOPE Kits — is being unveiled. Pro­vid­ing a tan­gi­ble way to show com­pas­sion and sup­port for women under­go­ing breast can­cer treat­ment, HOPE Kits pro­vide com­fort­ing items and encour­ag­ing gifts to women in need. J. Lohr is an active stew­ard of this pro­gram and plans to fundraise for HOPE Kit Pack­ing Par­ties to help dis­trib­ute these kits to women in local com­mu­ni­ty hospitals.

    As a fam­i­ly com­pa­ny, we’re pas­sion­ate­ly com­mit­ted through Touch­ing Lives to empow­er women with access to sup­port and ser­vices at every step of their can­cer jour­ney,” said J. Lohr Vine­yards & Wines Co-Own­er and Trade and Brand Advo­cate Cyn­thia Lohr. It is a stag­ger­ing sta­tis­tic that breast can­cer will impact one out of every eight women — along with those who love them. We’ve seen our Touch­ing Lives cam­paign res­onate with so many in a way that gal­va­nizes our trade and dis­trib­u­tor part­ners, not to men­tion con­sumers. My broth­ers, father and I are tru­ly grate­ful for this campaign’s impact over the past nine years.”

    Addi­tion­al details on the J. Lohr Vine­yards & Wines and NBCF part­ner­ship can be found at jlohr​.com/​t​o​u​c​h​i​n​g​lives.

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