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  • Steve Lohr: 2017 Paso Robles Wine Indsutry Person Of The Year

    2018 Paso Robles Wine Country Alliance Board of Directors Installed

    Steve Lohr Snowden

    JAN­U­ARY 9, 2018 (Paso Rob­les, CA) Each year Paso Rob­les Wine Coun­try comes togeth­er to rec­og­nize one of their own who has exem­pli­fied the spir­it of the Paso Rob­les wine com­mu­ni­ty with out­stand­ing lead­er­ship and vision in pro­mot­ing the region. On Fri­day, Jan­u­ary 19, Steve Lohr, CEO of J. Lohr Vine­yards & Wines will receive the 2017 Paso Rob­les Wine Indus­try Per­son of the Year award at the Paso Rob­les Wine Coun­try Alliance’s annu­al win­ter gathering. 

    A tire­less advo­cate for the Cen­tral Coast, Steve has played an impor­tant role in intro­duc­ing the wines of Paso Rob­les to a glob­al audi­ence, while cham­pi­oning prac­tices that have estab­lished the Cal­i­for­nia wine indus­try at the fore­front of sus­tain­able farming. 

    I am deeply hon­ored to receive this award,” says Steve Lohr. I also know that what we have achieved here in Paso Rob­les has been accom­plished col­lec­tive­ly. We are a com­mu­ni­ty of inde­pen­dent­ly spir­it­ed indi­vid­u­als who have come togeth­er to real­ize the poten­tial of this remark­able place. Work­ing side by side, we have achieved lev­els of qual­i­ty that would have been undreamed of just a few decades ago, and estab­lished Paso Rob­les as one of the world’s great wine regions.”

    Steve has emerged as a vision­ary sec­ond-gen­er­a­tion leader, cul­mi­nat­ing in his being named CEO of J. Lohr Vine­yards & Wines in 2013. Dur­ing his tenure, Steve has helped build one of California’s most acclaimed estate pro­grams, span­ning more than 3,700 sus­tain­ably cer­ti­fied acres, includ­ing over 2,300 acres in Paso Rob­les. He has also cement­ed J. Lohr’s posi­tion as an indus­try leader, sup­port­ing pio­neer­ing viti­cul­tur­al research, build­ing the wine industry’s largest pho­to­volta­ic solar track­ing array, and as an ear­ly adopter of the Cal­i­for­nia Sus­tain­able Wine­grow­ing Alliance (CSWA) cer­ti­fi­ca­tion program.

    Work­ing local­ly, nation­al­ly, and inter­na­tion­al­ly on behalf of Paso Rob­les and the Amer­i­can wine indus­try, Steve has also held sev­er­al oth­er impor­tant posi­tions. A three-time past chair­man of the Paso Rob­les Wine Coun­try Alliance (PRW­CA), Steve worked with 57 vint­ners and grow­ers on the peti­tion process that estab­lished the region’s 11 AVAs, while lead­ing the charge to ensure con­junc­tive label­ing. Today, Steve is the chair of both the CSWA and Wine Insti­tute (the only per­son to ever hold both posi­tions simul­ta­ne­ous­ly). At Wine Insti­tute, Steve brings togeth­er the resources of 1,000 winer­ies to sup­port leg­isla­tive and reg­u­la­to­ry advo­ca­cy, mar­ket devel­op­ment, media rela­tions, sci­en­tif­ic research and education. 

    Steve Lohr will be rec­og­nized by indus­try col­leagues at the Paso Rob­les Wine Coun­try Alliance’s Annu­al Gala on Fri­day, Jan­u­ary 19 at the Park Ball­room at 6 p.m. This event is open to mem­bers of the Paso Rob­les Wine Coun­try Alliance and mem­bers of the media wish­ing to cov­er the event.

    The Alliance’s annu­al gala hosts mem­bers of Paso Rob­les’ wine com­mu­ni­ty with elect­ed offi­cials and rep­re­sen­ta­tives from nation­al, state, and local offices on hand to com­mem­o­rate the hon­or. Also set to take place is the instal­la­tion of the Alliance’s 2018 Board of Directors.


    The Paso Rob­les Wine Coun­try Alliance rep­re­sents winer­ies, grow­ers, and busi­ness­es in Paso Rob­les Wine Coun­try. Cen­tral­ly locat­ed between San Fran­cis­co and Los Ange­les, along California’s Cen­tral Coast, Paso Rob­les Wine Coun­try encom­pass­es more than 40,000 vine­yard acres and 200 winer­ies. For more infor­ma­tion, vis­it www​.pasowine​.com. @PasoRoblesWine, #pasowine

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