J. Lohr Vineyards & Wines Unveils New J. Lohr Monterey Roots Tier
Iconic images of cool-climate Monterey County reflected in new releases of J. Lohr Bay Mist White Riesling and J. Lohr Wildflower Valdiguié
San Jose, Calif. – (February 15, 2022) – J. Lohr Vineyards & Wines is proud to unveil J. Lohr Monterey Roots, a new tier of wines spotlighting J. Lohr’s history of excellence in viticulture and winemaking in Monterey County. In establishing the new tier, J. Lohr’s award-winning J. Lohr Bay Mist White Riesling and J. Lohr Wildflower Valdiguié have migrated from the J. Lohr Estates portfolio of wines to J. Lohr Monterey Roots.
Packaging for the 2021 vintage releases of J. Lohr Monterey Roots reflects iconic images of cool-climate Monterey County. The White Riesling label offers an artist’s rendering of Monterey’s dramatic coastline, and the Wildflower Valdiguié label features a multicolor painting of the region’s native wildflowers. Both wines bear the Certified California Sustainable seal on their back labels. This distinction signifies that at least 85% of a given wine was made using grapes from certified sustainable vineyards, the wine was made in a certified sustainable winery, and 100% of the grapes are from California vineyards. The wines began to ship to markets across the U.S. in early February.
“As a child, I remember coming to Monterey with my father, Jerry Lohr, in 1972, when we began planting our first estate vineyards, which included our original plantings of Riesling and Valdiguié,” says CEO and second-generation co-owner Steve Lohr. “Today, we farm more than 1,400 acres of vines in Monterey. We have always taken great pride in our Monterey roots, and championing what makes this region so special. Our Riesling and Valdiguié are quintessential Monterey wines. They are also two of the hidden gems in our portfolio. Showcasing them in their own tier will give them the spotlight they deserve.”
Both the Bay Mist White Riesling and Wildflower Valdiguié are crafted from J. Lohr’s estate-grown grapes in Monterey’s Arroyo Seco region. To ensure lovely aromatics and vibrant fruit, the wines are fermented and aged without the use of oak and are bottled with convenient Stelvin screwcap closures. The J. Lohr Bay Mist White Riesling offers enticing layers of honeysuckle, ripe pear, Meyer lemon, and lychee and is under 90 calories per 4 oz serving. One of the most unique red grapes grown in California, J. Lohr’s Wildflower Valdiguié is a bright and juicy red with alluring fresh berry flavors. Like the Riesling, it is under 90 calories per serving and is best served chilled.
“Serving as the former executive director of the Monterey County Vintners and Growers Association, I know firsthand what a pivotal role J. Lohr has played in shaping Monterey’s reputation as a globally renowned wine region,” says J. Lohr VP Marketing Rhonda Motil. “Our Monterey wines always highlight the influences of the cool-climate region. With J. Lohr Monterey Roots, we are attracting the next generation of wine consumers by focusing on the fun, adventurous, no-attitude spirit of these wines. The fact that these wines are certified sustainable and under 90 calories a glass appeals both to the values and the lifestyle choices that many new consumers are seeking out and embracing.”
About J. Lohr Vineyards & Wines
Founded forty-eight years ago by Jerry Lohr and still family owned and operated today, J. Lohr Vineyards & Wines grows, produces and bottles a full line of internationally recognized wines from its more than 4,000 acres of Certified California Sustainable estate vineyards in Monterey County’s Arroyo Seco and Santa Lucia Highlands appellations, Paso Robles, and St. Helena in Napa Valley. Offering an expressive range of styles that showcase its estate fruit, J. Lohr crafts eight tiers of award-winning wines: J. Lohr Signature Cabernet Sauvignon, J. Lohr Cuvée Series, J. Lohr Vineyard Series, J. Lohr Gesture, J. Lohr Pure Paso™ Proprietary Red Wine, J. Lohr Estates, J. Lohr Monterey Roots, and ARIEL Vineyards. The company’s online home is jlohr.com.