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  • New Release of J. Lohr Estates Flume Crossing Sauvignon Blanc Showcases Certified California Sustainable Winegrowing Seal

    Second wine in J. Lohr’s portfolio now bears the certification on the label, with additional wines to follow in 2021

    Flume Crossing SB

    SAN JOSE, CALIF. – Jan­u­ary 19, 2021 – Ship­ping to mar­kets this week, the 2020 vin­tage of the acclaimed J. Lohr Estates Flume Cross­ing Sauvi­gnon Blanc, hail­ing from J. Lohr’s sus­tain­ably farmed estate vine­yards in Mon­terey, will fea­ture the Cer­ti­fied Cal­i­for­nia Sus­tain­able Wine­grow­ing (CCSW) seal on its back label. Over­seen by the Cal­i­for­nia Sus­tain­able Wine­grow­ing Alliance (CSWA), the rig­or­ous third-par­ty CCSW cer­ti­fi­ca­tion is wide­ly rec­og­nized as the industry’s bench­mark for sus­tain­abil­i­ty. The right to bear the seal on the pack­ag­ing means that at least 85% of the grapes in the wine came from cer­ti­fied sus­tain­able vine­yards, the wine was made in a cer­ti­fied sus­tain­able win­ery, and 100% of the grapes came from Cal­i­for­nia vineyards. 

    Since the ear­ly days of our fam­i­ly-run win­ery, sus­tain­abil­i­ty has been woven into the cul­ture of our com­pa­ny,” says sec­ond-gen­er­a­tion CEO Steve Lohr. As pio­neers on California’s Cen­tral Coast, we have always strived to lead by exam­ple, while fos­ter­ing val­ues that will ensure the long-term health and vital­i­ty of the appel­la­tions and com­mu­ni­ties that we call home. In addi­tion to reflect­ing this com­mit­ment, by fea­tur­ing the CCSW seal, we are help­ing con­sumers make more informed buy­ing deci­sions about where the wines they are drink­ing come from, how they are made, and their impact on our environment.”

    The Lohr fam­i­ly has long been com­mit­ted to sus­tain­abil­i­ty. It’s excit­ing to see their expand­ed use of the Cer­ti­fied Cal­i­for­nia Sus­tain­able Wine­grow­ing logo on J. Lohr wines, which helps bring nation­wide aware­ness to the Cal­i­for­nia wine industry’s com­mit­ment to sus­tain­able wine­grow­ing,” said Alli­son Jor­dan, exec­u­tive direc­tor of the Cal­i­for­nia Sus­tain­able Wine­grow­ing Alliance, a non-prof­it orga­ni­za­tion that admin­is­ters the certification.

    J. Lohr will con­tin­ue its efforts on build­ing con­sumer aware­ness of the impor­tance of cer­ti­fi­ca­tion through an in-store Grow­ing Sus­tain­abil­i­ty” cam­paign that begins this month at retail­ers and fine wine shops through­out the Unit­ed States. Uti­liz­ing vir­tu­al events to more deeply engage with con­sumers on the top­ic, the win­ery will also be host­ing an infor­ma­tive series of four sus­tain­abil­i­ty focused social media events that lead up to the cel­e­bra­tion of Earth Day on Thurs­day, April 22. The first event will be host­ed by Steve Lohr and President/​COO Jeff Meier on Jan­u­ary 21st at 4pm PST on Insta­gram Live. 

    Com­mit­ment to sus­tain­abil­i­ty is not new to J. Lohr. The com­pa­ny was one of the very first vine­yards and winer­ies in the state to earn the Cer­ti­fied Cal­i­for­nia Sus­tain­able Wine­grow­ing dis­tinc­tion from CSWA, and has earned CSWA cer­ti­fi­ca­tion every year for the past decade. That track record of ded­i­ca­tion to sus­tain­abil­i­ty was rec­og­nized fur­ther in 2020 when J. Lohr was hon­ored with the 2020 Green Medal Leader Award. The Award is giv­en annu­al­ly to the win­ery that best exem­pli­fies lead­er­ship in the 3 E’s” of sus­tain­abil­i­ty: envi­ron­men­tal­ly sound, social­ly equi­table and eco­nom­i­cal­ly viable.

    Fol­low­ing the adop­tion of the CCSW logo on the 2019 J. Lohr Estates River­stone Chardon­nay in Octo­ber of 2020, Flume Cross­ing becomes the sec­ond J. Lohr Estates wine to earn cer­ti­fi­ca­tion. The win­ery has strate­gic plans to con­tin­ue cer­ti­fi­ca­tion label­ing across the port­fo­lio of J. Lohr wines and the seal will have its ini­tial appear­ance in the J. Lohr Vine­yard Series tier with the April 2021 release of the 2019 J. Lohr Arroyo Vista Chardonnay.

    About J. Lohr Vine­yards & Wines

    Found­ed forty-sev­en years ago by Jer­ry Lohr and still fam­i­ly owned and oper­at­ed today, J. Lohr Vine­yards & Wines crafts a full line of inter­na­tion­al­ly rec­og­nized wines from its more than 4,000 acres of cer­ti­fied sus­tain­able estate vine­yards in Mon­terey County’s Arroyo Seco and San­ta Lucia High­lands appel­la­tions, Paso Rob­les, and St. Hele­na in Napa Val­ley. Offer­ing an expres­sive range of styles that show­case its estate fruit, J. Lohr pro­duces six tiers of award-win­ning wines: J. Lohr Estates, J. Lohr Vine­yard Series, J. Lohr Pure Paso™ Pro­pri­etary Red Wine, J. Lohr Cuvée Series, J. Lohr Ges­ture, and J. Lohr Sig­na­ture Caber­net Sauvi­gnon. The company’s online home is jlohr​.com.

    About the Cal­i­for­nia Sus­tain­able Wine­grow­ing Alliance (CSWA)

    CSWA is a non-prof­it orga­ni­za­tion estab­lished by Wine Insti­tute and the Cal­i­for­nia Asso­ci­a­tion of Wine­grape Grow­ers. CSWA pro­motes the ben­e­fits of sus­tain­able prac­tices, enlists indus­try com­mit­ment, imple­ments the Sus­tain­able Wine­grow­ing Pro­gram, and admin­is­ters Cer­ti­fied Cal­i­for­nia Sus­tain­able Wine­grow­ing – a third-par­ty cer­ti­fi­ca­tion pro­gram for Cal­i­for­nia vine­yards, winer­ies and wines that adheres to inter­na­tion­al sus­tain­abil­i­ty standards.

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