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    New DTC Wines
    New Wines Showcase J. Lohr’s Paso Robles Bordeaux Varieties from Select Vineyard Parcels

    PASO ROB­LES, Calif. Nov. 7, 2019 J. Lohr Vine­yards & Wines is excit­ed to announce the intro­duc­tion of five win­ery-exclu­sive wines show­cas­ing Bor­deaux vari­eties grown, pro­duced and bot­tled from select parcels of J. Lohr’s sus­tain­ably farmed Paso Rob­les estate vine­yards. Begin­ning with the 2017 vin­tage, J. Lohr’s vine­yard and wine­mak­ing teams col­lab­o­rat­ed to iden­ti­fy spe­cial parcels that illus­trate a site’s unique expres­sion of a key vari­etal. Join­ing the estab­lished, high­ly regard­ed J. Lohr Vine­yard Series tier, these wines mar­ry selec­tive­ly har­vest­ed fruit from these sites with J. Lohr’s small-lot, arti­san wine­mak­ing techniques. 

    Our vision is to cre­ate inter­est­ing, edu­ca­tion­al releas­es that offer mem­bers and col­lec­tors a close-up view of a sin­gle ranch or block,” said J. Lohr Direc­tor of Wine­mak­ing Steve Peck. This focused exam­i­na­tion of a par­tic­u­lar variety’s expres­sion results in named bot­tlings that rein­force J. Lohr’s expe­ri­ence and lead­er­ship in Paso Rob­les and Mon­terey Coun­ty, appel­la­tions that we helped pioneer.”

    Craft­ed in lim­it­ed-release quan­ti­ties of 18 to 750 cas­es, these wines are avail­able to J. Lohr Wine Club mem­bers, online, and at J. Lohr’s two wine cen­ters in Paso Rob­les and down­town San Jose. The five new releas­es are: 

    • 2017 J. Lohr Shotwell Vine­yard Caber­net Sauvi­gnon, $45 SRP;
    • 2017 J. Lohr Home Ranch Petit Ver­dot, $45 SRP;
    • 2017 J. Lohr El Pomar Vine­yards Mal­bec, $60 SRP
    • 2017 J. Lohr Home Ranch Caber­net Franc, $60 SRP; and,
    • 2017 J. Lohr Bue­na Vista Road Vine­yard Saint Macaire, $60 SRP, and is avail­able exclu­sive­ly to J. Lohr Vine­yards Select Soci­ety Wine Club members.

    We have numer­ous firsts among this set and are thrilled to share them with our loy­al club mem­bers and guests at our wine cen­ters,” said J. Lohr Red Wine­mak­er Bren­den Wood. Our debut vari­etal Petit Ver­dot shows a deep core of black fruit and spice bal­anced with stur­dy tan­nins. Lever­ag­ing the warmer cli­mate of the Region III Paso Rob­les Estrel­la Dis­trict, we have pro­duced our first-ever Caber­net Franc, also grown on our Home Ranch out­side the J. Lohr Paso Rob­les Wine Cen­ter. Our Mal­bec, which we tra­di­tion­al­ly blend to add bright notes into our wines, now takes cen­ter stage in its own release from two adja­cent vine­yards in the El Pomar Dis­trict. It’s a winemaker’s dream to col­lab­o­rate with our teams to craft these small-lot gems.”

    Fur­ther­ing J. Lohr’s mas­tery of site-spe­cif­ic Caber­net Sauvi­gnon, the J. Lohr Shotwell Vine­yard Caber­net Sauvi­gnon is grown in the Region II cli­mate of the El Pomar Dis­trict and is the sec­ond crop ever to be har­vest­ed from J. Lohr’s high-ele­va­tion blocks 14 and 16, plant­ed to ENTAV clone 412. The wine was aged for 18 months in 60-gal­lon French oak bar­rels, with 10% new oak. Rare Bor­deaux grape vari­ety Saint Macaire makes its own state­ment with dark blue fruit bal­anced by soft but dense tan­nins, attrib­ut­able to the Nacimien­to-Ayar soils of the Bue­na Vista Road Vine­yard in the Paso Rob­les Estrel­la District. 

    These excit­ing wines join two new win­ery-exclu­sive whites released in June 2019: the 2018 J. Lohr F&G Vine­yard Sauvi­gnon Blanc and the 2018 J. Lohr F&G Vine­yard Pinot Blanc, from estate vine­yards in Mon­terey County’s cool-cli­mate Arroyo Seco region. The 2018 J. Lohr High­lands Bench Pinot Noir from J. Lohr’s estate vine­yards in the San­ta Lucia High­lands also joins this exclu­sive tier, after for­mer­ly being avail­able nation­al­ly. The addi­tion of these wines to J. Lohr’s direct-to-con­sumer (DTC) port­fo­lio sig­nals the fam­i­ly owned-and-oper­at­ed winery’s enhanced focus on offer­ing unique wines and tast­ing expe­ri­ences tai­lored to appeal to J. Lohr’s wide-rang­ing online and in-per­son visitors.

    About J. Lohr Vine­yards & Wines

    Found­ed forty-five years ago by Jer­ry Lohr and still fam­i­ly owned and oper­at­ed today, J. Lohr Vine­yards & Wines crafts a full line of inter­na­tion­al­ly rec­og­nized wines from its 4,000 acres of cer­ti­fied sus­tain­able estate vine­yards in Paso Rob­les, Mon­terey County’s Arroyo Seco and San­ta Lucia High­lands appel­la­tions, and St. Hele­na in Napa Val­ley. Offer­ing an expres­sive range of styles that show­case its estate fruit, J. Lohr pro­duces six tiers of award-win­ning wines: J. Lohr Estates,
    J. Lohr Vine­yard Series, J. Lohr Pure Paso™ Pro­pri­etary Red Wine, J. Lohr Cuvée Series, J. Lohr Ges­ture, and J. Lohr Sig­na­ture Caber­net Sauvi­gnon. The J. Lohr Wine Cen­ters in Paso Rob­les and San Jose wel­come vis­i­tors dai­ly, and the company’s online home is JLohr​.com.


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