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Pure Paso™ Bottle Shot

2017 J. Lohr Pure Paso™ Proprietary Red Wine

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93 Points, Editors’ Choice Matt Kettmann, Wine Enthusiast Advance Buying Guide, January 2020
"For being a larger production winery, J. Lohr continually produces lush and delicious wines that continue to define the Paso Robles potential. This new blend of Cabernet Sauvignon, Petite Sirah, Merlot, Petit Verdot and Malbec begins with strawberry, violet and baking spice on the nose, while the palate’s creamy mouthfeel carries mocha, cappuccino, caramel and black cherry flavors. There’s just enough tannic firmness to the lush profile. Editors’ Choice."

Pure Paso Robles: A milestone wine for J. Lohr that harnesses our history with Cabernet Sauvignon and Petite Sirah from the region.

— Steve Peck, Director of Winemaking

Wine Details

  • Composition Blend
    • 70.5%

      Cabernet Sauvignon

    • 26.5%

      Petite Sirah

    • 2.0%


    • 0.5%

      Petit Verdot

    • 0.5%


  • Origin

    Paso Robles, San Luis Obispo County

  • Cellaring

    This J. Lohr Pure Paso Proprietary Red Wine highlights our house-style which is acclaimed for it’s dense and focused fruit signature coupled with a soft approachable palate.

    Best from 2020 to 2024.

    7 Years
  • Food Pairings

    Pairs well with tomato rice dishes like paella or creamy risotto. Exquisite with prime rib or a dense monkfish.

An historic, artful blend of Paso Robles Cabernet Sauvignon and Petite Sirah wines – two J. Lohr benchmark varieties in the central coast.


Mother Nature gifted 2017 with generous rainfall after an unprecedented 5-year period of drought conditions in California. Our grapevines awoke from winter the first week of April, with bloom following in the middle of May. Crop set was average at best with modest overall yields for Cabernet Sauvignon. At the end of summer, an extreme heat event brought temperatures as high as 115 degrees in the coastal counties from Los Angeles to north of San Francisco on Labor Day weekend in 2017. Thankfully, our crop of late-ripening red varieties in Paso Robles was unharmed and still a month from harvest which began in earnest in the first week of October, delivering a higher level of sugar and flavor ripeness than we had not seen since the great string of vintages from 2012 to 2014. The intensity of this wine makes it clear that our viticulture crews, winemaking, cellar and bottling teams all delivered their best for this inaugural release of J. Lohr Pure Paso.


The Cabernet Sauvignon was sourced largely from our Shotwell Vineyard in the cooler Region II El Pomar District of Paso Robles where the climate is strongly influenced by marine air drawn in from the Pacific Ocean just 17 miles away. This ranch is predominantly planted to ENTAV clone 169 Cabernet Sauvignon on calcareous Linne-Calodo soils with slopes reaching a challenging 25%. The Petite Sirah hails from our Home Ranch in the warmer Region III Paso Robles Estrella District. This climate is ideal for this heat loving variety where we have manicured our east to west-oriented plantings to capture sunlight on the leaves’ surface while allowing the grape clusters to reach a luxurious level of maturity in the dappled sunlight below the vine canopy.

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