Latest News


    Steve Peck Press Release Cropped

    San Jose, Calif. – Sep­tem­ber 18, 2018 – J. Lohr Vine­yards & Wines is excit­ed to announce that Steve Peck has been pro­mot­ed from wine­mak­er, red wines to direc­tor of wine­mak­ing. In his new role, Peck will be respon­si­ble for lead­ing the fam­i­ly-owned-and-oper­at­ed winery’s wine­mak­ing pro­gram at its Paso Rob­les and Mon­terey Coun­ty winer­ies, which includes five acclaimed tiers of wine. An invalu­able mem­ber of the J. Lohr team since join­ing the com­pa­ny in 2007, Peck is the hand­picked suc­ces­sor to Jeff Meier, who has been with J. Lohr since 1984 and has been COO, pres­i­dent and direc­tor of wine­mak­ing since 2013. With Peck’s pro­mo­tion, Meier will focus exclu­sive­ly on his role as pres­i­dent and COO and will con­tin­ue to work along­side the Lohr fam­i­ly to guide the future of J. Lohr. 

    After a career that includ­ed posi­tions as the wine­mak­er for Five Rivers Win­ery and Jekel Vine­yards, Peck was named wine­mak­er for the full port­fo­lio of J. Lohr red wines in 2007. In the decade since, Peck has made some of the most high­ly rat­ed wines in J. Lohr’s sto­ried four and a half decades, and has earned a rep­u­ta­tion as one of the Cen­tral Coast’s most respect­ed wine­mak­ers. In 2016, Peck was hon­ored as Wine­mak­er of the Year by the San Luis Obis­po Coun­ty wine industry. 

    Steve is a gift­ed wine­mak­er and team leader who makes every­one around him bet­ter,” says Meier. From his involve­ment in the cre­ation of our Rhône-focused J. Lohr Ges­ture wines to the debut of our
    J. Lohr Sig­na­ture Caber­net Sauvi­gnon, Steve’s love of inno­va­tion and exper­i­men­ta­tion, along with his remark­able wine­mak­ing skill, have helped to set new bench­marks for qual­i­ty and cre­ativ­i­ty at J. Lohr. Steve also under­stands our com­mit­ment to mak­ing wines with a deep and authen­tic sense of place. His col­lab­o­ra­tive approach with Kris­ten Barn­his­el, wine­mak­er, white wines; Bren­den Wood, assis­tant wine­mak­er, red wines; Karl Antink, pro­duc­tion wine­mak­er and our vine­yard team is some­thing that you can taste in every J. Lohr wine.” 

    Meier, named J. Lohr’s wine­mak­er in 1995, has played an instru­men­tal role in estab­lish­ing J. Lohr as one of North America’s most suc­cess­ful winer­ies, and has helped to intro­duce a glob­al audi­ence to the wines of Paso Rob­les and Mon­terey. In his con­tin­u­ing role as pres­i­dent and COO, Meier over­sees mar­ket­ing, oper­a­tions and pro­duc­tion for J. Lohr. 

    As a leader who believes in cul­ti­vat­ing tal­ent, I know that Jeff is proud to pass the wine­mak­ing baton to Steve,” says J. Lohr Founder and Chair­man Jer­ry Lohr. Over the past 34 years, Jeff’s con­tri­bu­tions to our suc­cess have been innu­mer­able. He is a mas­ter of his craft, who helped to shape our rep­u­ta­tion for qual­i­ty while cre­at­ing icon­ic wines that have brought glob­al atten­tion to the Cen­tral Coast. We are a win­ery that val­ues our employ­ees — they are our extend­ed fam­i­ly and our great­est strength. Jeff has built a world-class wine­mak­ing team with a cul­ture of trust, respect and excel­lence that will ensure that our future is as dynam­ic and suc­cess­ful as our past.” 

    About J. Lohr Vine­yards & Wines

    Found­ed more than four decades ago by Jer­ry Lohr and still fam­i­ly owned and oper­at­ed today, J. Lohr Vine­yards & Wines crafts a full line of inter­na­tion­al­ly rec­og­nized wines from 4,000 acres of sus­tain­ably cer­ti­fied estate vine­yards in Mon­terey County’s Arroyo Seco and San­ta Lucia High­lands appel­la­tions, Paso Rob­les, and St. Hele­na in the Napa Val­ley. Offer­ing an expres­sive range of styles, J. Lohr Vine­yards & Wines pro­duces five tiers of award-win­ning releas­es show­cas­ing its estate fruit: J. Lohr Estates, J. Lohr Vine­yard Series, J. Lohr Cuvée Series, J. Lohr Ges­ture, and J. Lohr Sig­na­ture Caber­net Sauvi­gnon. The J. Lohr Wine Cen­ters in Paso Rob­les and San Jose wel­come vis­i­tors dai­ly, and the company’s online home is JLohr​.com.

    More news   |   Read Full Press Release