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  • New Packaging Debut for the Acclaimed J. Lohr Vineyard Series

    Hilltop Latest News

    San Jose, Calif. – August 13, 2019 – J. Lohr Vine­yards & Wines is pleased to unveil new pack­ag­ing for its acclaimed J. Lohr Vine­yard Series tier. The vivid new pack­age reflects the impor­tance of these wines in the J. Lohr port­fo­lio, while also clear­ly dif­fer­en­ti­at­ing them from the winery’s pop­u­lar J. Lohr Estates wines.

    To con­vey the ele­vat­ed posi­tion of the super-pre­mi­um J. Lohr Vine­yard Series wines, the new pres­sure-sen­si­tive labels fea­ture a rich olive label for white wines and plum label for red wines, the fan­ci­ful name in ele­gant­ly styl­ized gold script, and an easy-to-read appel­la­tion des­ig­na­tion in white, all bal­anced with the winery’s icon­ic J. Lohr logo. This new pack­ag­ing will appear in mar­kets in August with the release of the 2017 J. Lohr Hill­top Caber­net Sauvi­gnon, and will con­tin­ue to roll out through­out 2019 and 2020 with the release of each new vintage.

    J. Lohr launched the Vine­yard Series tier in 1998 with the release of Arroyo Vista Vine­yard Chardon­nay and Hill­top Vine­yard Caber­net Sauvi­gnon. In the years since, the Vine­yard Series has grown to include Carol’s Vine­yard Caber­net Sauvi­gnon, Tow­er Road Petite Sir­ah, Octo­ber Night Chardon­nay, Fog’s Reach Pinot Noir, High­lands Bench Pinot Noir and the J. Lohr Late Har­vest White Ries­ling. Nur­tured to The Essence of Place, Expert­ly Craft­ed,” the lim­it­ed-pro­duc­tion wines of the J. Lohr Vine­yard Series show­case the high­est-cal­iber fruit in J. Lohr’s 4,000 acre, cer­ti­fied sus­tain­able estate vine­yard program.

    While our J. Lohr Estates wines have earned their rep­u­ta­tion as bench­mark expres­sions of Mon­terey Coun­ty and Paso Rob­les wine­mak­ing, our small-lot J. Lohr Vine­yard Series wines focus on care­ful­ly delin­eat­ed, small vine­yard blocks that we have farmed for decades with­in both regions,” said Founder Jer­ry Lohr. Before we embarked on this redesign, we sought input from trade part­ners, som­me­liers and cus­tomers. They gave us clear feed­back that our new pack­ag­ing should enhance the excep­tion­al qual­i­ty of what’s in the bot­tle, and that it should be easy to dif­fer­en­ti­ate the J. Lohr Vine­yard Series from J. Lohr Estates. There is a time­less ele­gance to the new design that achieves both goals.” 

    About J. Lohr Vine­yards & Wines

    Found­ed forty-five years ago by Jer­ry Lohr and still fam­i­ly owned and oper­at­ed today, J. Lohr Vine­yards & Wines crafts a full line of inter­na­tion­al­ly rec­og­nized wines from its 4,000 acres of cer­ti­fied sus­tain­able estate vine­yards in Paso Rob­les, Mon­terey County’s Arroyo Seco and San­ta Lucia High­lands appel­la­tions, and St. Hele­na in Napa Val­ley. Offer­ing an expres­sive range of styles that show­case its estate fruit, J. Lohr pro­duces six tiers of award-win­ning wines: J. Lohr Estates, J. Lohr Vine­yard Series, J. Lohr Cuvée Series, J. Lohr Ges­ture, J. Lohr Sig­na­ture Caber­net Sauvi­gnon and the J. Lohr Pure Paso™ Pro­pri­etary Red Wine. The J. Lohr Wine Cen­ters in Paso Rob­les and San Jose wel­come vis­i­tors dai­ly, and the company’s online home is jlohr​.com.

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