The Essence of Place, Expertly Crafted

J. Lohr is excited to unveil a new look label for our Vineyard Series wines. The beautiful new Vineyard Series packaging reflects the importance of these special wines in our portfolio while also differentiating them from our popular J. Lohr Estates releases.

While our J. Lohr Estates wines have earned their reputation as benchmark expressions of Monterey County and Paso Robles winemaking, our J. Lohr Vineyard Series wines focus on carefully delineated, small vineyard blocks that we have farmed for decades. We are very excited that our new, elevated Vineyard Series label reflects the special quality of the wine inside the bottle.