#JLohrLegends on Social Media

As in any epic tale, the story of Paso Robles is full of legendary figures and landmarks that shaped its history. When it comes to winegrowing in the region, no legend is larger than that of Jerry Lohr’s. Jerry and his team helped pioneer and establish Paso Robles’ reputation as a world-class wine region.

You could win a Wine Enthusiast Classic 80-Bottle Cellar!

Sweepstakes ends in:

How to Enter

In partnership with

Wine fridge 39850 6
Zenology 36286 5 Coravin 3793453

The legendary Paso Robles-grown wines of J. Lohr deserve the finest cellaring. We’ve partnered with Wine Enthusiast to offer the grand prize winner a state-of-the-art 80-bottle wine refrigerator.

One Grand Prize Winner will receive a Wine Enthusiast Classic 80-Bottle Cellar + a Coravin Pivot Wine Preservation System + a set of four Zenology SOMM Wine Glasses.

Seven Second-Place Winners will receive a Coravin Pivot Wine Preservation System + a set of four Zenology SOMM Wine Glasses.

Here’s how to enter:

From September 1, 2021 through October 31, 2021:

  1. Visit @WineEnthusiast on Instagram and find the Build Your Cellars Sweepstakes post
  2. Like the post and tag 3 friends in the comments
  3. Follow @JLohrWines and @WineEnthusiast on Instagram

Enter Now

Want to increase your chances of winning?

In addition to the above primary entry, you may earn additional contest entries by:

Posting a photo of yourself with any J. Lohr wine on Instagram @JLohrWines – must include hashtags #jlohrlegends AND #sweepstakes


Filling out the Build Your Cellar Sweepstakes registration form at winemag.com

Official Sweepstakes Rules and Conditions

Legendary Wines

Since Jerry Lohr first began planting in Paso Robles in 1986, the red wines of the J. Lohr portfolio have helped define the appellation’s potential, character, and reputation.

Seven Oaks Jones Ranch PR21
First Vintage 1987
Seven Oaks Cabernet Sauvignon
J. Lohr Estates

Seven Oaks Cabernet Sauvignon

The red that started it all; one of the country’s most popular Cabernets.

Learn More
First Vintage 1995
17 Hilltop bottle shot optimized
J. Lohr Vineyard Series

Hilltop Cabernet Sauvignon

A true Paso Robles icon. From the J. Lohr Vineyard Series.

Learn More
Pure Paso Shotwell PR20
First Vintage 2017
Pure paso bottle
J. Lohr

Pure Paso™ Proprietary Red Wine

A historic blend of Cabernet Sauvignon and Petite Sirah.

Learn More
Signature Beck
First Vintage 2013
Signature No Vintage cropped
J. Lohr Signature

Cabernet Sauvignon

Jerry Lohr’s statement Paso Robles Cabernet.

Learn More
Paso Robles Legends Collage Image 2

Legendary Lifestyle

Paso Robles Recipes and Entertaining

From its pioneering days, the Paso Robles lifestyle has been one of warm welcomes and local ranch-to-table dishes. Of course grilling plays a big role. But the melting pot aspect of the many different cultures that have contributed to Paso’s character make for interesting and diverse cuisine.

Gray Wood Background

Legendary Events

Intothecellar brendenwood hilltop libraryevent


recorded Sept. 2, 2021

We celebrated National Cabernet Day with a live visit to the J. Lohr library cellars with Brenden Wood, our red winemaker. He led us through a tasting flight of J. Lohr Hilltop Cabernet Sauvignon current and library vintages.

You can watch a recorded version of this fun discussion and tasting here.