#JLohrLegends on Social Media

As in any epic tale, the story of Paso Robles is full of legendary figures and landmarks that shaped its history. When it comes to winegrowing in the region, no legend is larger than that of Jerry Lohr’s. Jerry and his team helped pioneer and establish Paso Robles’ reputation as a world-class wine region.

Legendary Wines

Since Jerry Lohr first began planting in Paso Robles in 1986, the red wines of the J. Lohr portfolio have helped define the appellation’s potential, character, and reputation.

Seven Oaks Jones Ranch PR21
First Vintage 1987
Seven Oaks Cabernet Sauvignon
J. Lohr Estates

Seven Oaks Cabernet Sauvignon

The red that started it all; one of the country’s most popular Cabernets.

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First Vintage 1995
17 Hilltop bottle shot optimized
J. Lohr Vineyard Series

Hilltop Cabernet Sauvignon

A true Paso Robles icon. From the J. Lohr Vineyard Series.

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Pure Paso Shotwell PR20
First Vintage 2017
Pure paso bottle
J. Lohr

Pure Paso™ Proprietary Red Wine

A historic blend of Cabernet Sauvignon and Petite Sirah.

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Signature Beck
First Vintage 2013
Signature No Vintage
J. Lohr Signature

Cabernet Sauvignon

Jerry Lohr’s statement Paso Robles Cabernet.

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Paso Robles Legends Collage Image 2

Legendary Lifestyle

Paso Robles Recipes and Entertaining

From its pioneering days, the Paso Robles lifestyle has been one of warm welcomes and local ranch-to-table dishes. Of course grilling plays a big role. But the melting pot aspect of the many different cultures that have contributed to Paso’s character make for interesting and diverse cuisine.

Gray Wood Background


Vineyard Sunset Photo

Watch the J. Lohr Paso Robles Legends story unfold here on social media throughout the summer. Join the conversation and share your thoughts on the most memorable Paso Robles icons, landmarks, and vintages.

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Legends Seven Oaks 2018

October 19, 2020

Join us in raising a glass to the Central Coast, stretching from San Francisco Bay in the north to Santa Barbara County in the south. Local legend Jerry Lohr and team helped pioneer winegrowing here, first in Monterey and then in Paso Robles. One of the Central Coast’s most iconic wines is the J. Lohr Estates Seven Oaks Cabernet Sauvignon. The current release of the 2018 vintage received ‘91 Points’ and ‘Editors’ Choice’ in this month’s @WineEnthusiast!

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Legend South Ridge Syrah 2017

October 6, 2020

The Syrah grape, originally from the Rhône Valley, has gained legendary status when grown in Paso Robles. Looking for a ‘big red’ to match to just about anything off the grill? The 2017 J. Lohr Estates South Ridge Syrah marries rich Paso Robles berry and plum flavors to Rhône-style spice and structure. ’96 Points’ and ‘Double Gold’ at the San Francisco International Wine Competition. Pick up a bottle today!

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Legend Pure Paso 2017

September 14, 2020

The debut 2017 vintage of our J. Lohr Pure Paso™ Proprietary Red Wine is almost sold out and has already achieved legendary status. Not surprising, given its blend of two historic Paso Robles varietals: Cabernet Sauvignon and Petite Sirah. It’s a perfect match for just about anything off your grill. 93 Points and Editors’ Choice from Wine Enthusiast.

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J Lohr Legends 8 25

August 25, 2020

How do you become a Paso Robles legend? Vision, dedication, and hard work. Jerry Lohr and his team helped pioneer winegrowing in the region. Watch as Jerry shares his passion for Paso Robles and the wine industry.

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Legends Braised Short Ribs

July 25, 2020

Looking for a legendary pairing this weekend? J. Lohr Estates Seven Oaks Cabernet Sauvignon and a pot of simple, slow-cooked beef short ribs are a savory, satisfying staple. For thirty vintages, Paso Robles-grown Seven Oaks has been one of America's go-to Cabernets.

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Legends Hilltop 2017

July 15, 2020

All legends have an origin. In the case of iconic J. Lohr Hilltop Cabernet Sauvignon, that source is actually three very special Paso Robles properties. J. Lohr’s Beck, Shotwell, and Gean vineyards all contribute their own unique character to Hilltop – one of Paso Robles’ best known Cabernets.

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Jerry Lohr 1986

July 6, 2020

How do you become a Paso Robles legend? One way is to recognize potential early-on. Jerry Lohr and his team first began planting Cabernet Sauvignon in Paso Robles in 1986 – sure in their conviction that the region was destined for winegrowing greatness. Thirty-plus vintages later, Jerry’s vision and Paso Robles’ world-class reputation are one-and-the-same.

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Beck Vineyards Barn Wide Angle L

June 30, 2020

The best-known, iconic red wines in the J. Lohr portfolio result from Paso Robles’ unique combination of warm days, cool nights, and optimal soils. This summer, ‘J. Lohr Paso Robles Legends’ will spotlight the fascinating history, personalities, food, and vintages of this world-class winegrowing region. Follow along to learn more as we share about #JLohrLegends.

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