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  • Lawrence T. Lohr Named as the Chief Operating Officer, Vineyards

    J. Lohr Vineyards & Wines Names Co-Owner Lawrence T. Lohr Chief Operating Officer, Vineyards

    Lawrence Lohr

    SAN JOSE, CALIF. – August 17, 2020 – J. Lohr Vine­yards & Wines announced today the advance­ment of sec­ond gen­er­a­tion co-own­er Lawrence T. Lohr to the posi­tion of chief oper­at­ing offi­cer (COO), vine­yards, report­ing to Founder Jer­ry Lohr. Lohr first began work­ing for J. Lohr in the 1980s on the bot­tling line in the San Jose win­ery before attend­ing the Uni­ver­si­ty of Cal­i­for­nia, Berke­ley, and return­ing to work for the fam­i­ly-owned com­pa­ny in 2002

    Since 2014, Lohr has spent his career on the vine­yards side of the ver­ti­cal­ly inte­grat­ed com­pa­ny, fos­ter­ing a pas­sion for the part­ner­ship and col­lab­o­ra­tive spir­it that best sup­port all things wine­grow­ing. In his new role, Lohr will con­tin­ue work­ing direct­ly with J. Lohr Vine­yards staff in oper­a­tions, vine­yard man­age­ment, and vine­yard devel­op­ment, with a par­tic­u­lar empha­sis on opti­mal farm­ing and rede­vel­op­ment. He will sup­port strate­gic ini­tia­tives such as inno­v­a­tive and sus­tain­able grape-grow­ing prac­tices, finan­cial analy­sis, risk man­age­ment, and har­vest coor­di­na­tion with win­ery and vine­yard col­leagues. Lohr and his father, Jer­ry, will work togeth­er on the day-to-day oper­a­tional over­sight of the company’s 4,000 acres of sus­tain­ably farmed estate vine­yards in California’s Cen­tral Coast and Napa Val­ley, in J. Lohr’s cho­sen appel­la­tions of Paso Rob­les, Mon­terey Coun­ty, and St. Helena. 

    I’m very pleased that Lawrence can take on all of these respon­si­bil­i­ties, now espe­cial­ly with our height­ened con­cerns for cowork­er safe­ty,” said Jer­ry Lohr. This will allow me to focus more on our lead­er­ship in sus­tain­able ground­wa­ter man­age­ment activ­i­ties in both Mon­terey and San Luis Obis­po coun­ties, and on our sev­er­al new build­ing projects at our Paso Rob­les winery.”

    As an indus­try leader in sus­tain­able wine­grow­ing, the Lohr family’s decades-long com­mit­ment to con­sci­en­tious, rig­or­ous, and envi­ron­men­tal­ly sound farm­ing prac­tices has fueled the fam­i­ly-owned-and-oper­at­ed company’s port­fo­lio of award-win­ning wines, from exclu­sive and dis­tinc­tive sin­gle-vine­yard offer­ings to its icon­ic J. Lohr Estates Sev­en Oaks Caber­net Sauvi­gnon and J. Lohr Estates River­stone Chardonnay.

    Since rejoin­ing the fam­i­ly busi­ness, Lohr has gained invalu­able expe­ri­ence across depart­ments and func­tions, first in pro­duc­tion in the company’s San Jose bar­rel ware­house, then in sales, work­ing with the company’s North­ern Cal­i­for­nia dis­trib­u­tor and its team of fifty on-premise sales­per­sons, and then in mar­ket­ing as the company’s direc­tor of wine education. 

    In ear­ly 2014, Lohr tran­si­tioned to vine­yard oper­a­tions. In the COO, vine­yards role, he will con­tin­ue to work side by side with his sib­lings Steve Lohr, CEO and Cyn­thia Lohr, chief brand offi­cer and long­time col­league Jeff Meier, president/​COO, sup­port­ing the brand’s con­tin­ued ele­va­tion through the winery’s nation­al sales and mar­ket­ing pro­grams. Addi­tion­al­ly, Lohr is active­ly involved in giv­ing back to the greater Cal­i­for­nia wine indus­try, serv­ing on the boards of Wine Insti­tute and MCV­GA (Mon­terey Coun­ty Vint­ners & Grow­ers Asso­ci­a­tion). Lohr also serves on the board of J. Lohr Vine­yards & Wines.

    It is the dream of a life­time to con­tin­ue to serve our fam­i­ly busi­ness in this new role and col­lab­o­rate with my father, my sib­lings, and the hard work­ing team at J. Lohr Vine­yards & Wines to fur­ther pro­mote the company’s vision of sus­tain­able wine­grow­ing and pro­duc­ing the very best wines from the vin­tage,” said Lawrence. Since our company’s incep­tion, our father’s unwa­ver­ing com­mit­ment to con­tin­u­ous improve­ment in every­thing we do has laid the foun­da­tion for all of us at J. Lohr and helped pave the way for our fam­i­ly and extend­ed fam­i­ly of col­leagues to thrive.”

    About J. Lohr Vine­yards & Wines
    Found­ed forty-six years ago by Jer­ry Lohr and still fam­i­ly owned and oper­at­ed today, J. Lohr Vine­yards & Wines crafts a full line of inter­na­tion­al­ly rec­og­nized wines from its 4,000 acres of cer­ti­fied sus­tain­able estate vine­yards in Paso Rob­les, Mon­terey County’s Arroyo Seco and San­ta Lucia High­lands appel­la­tions, and St. Hele­na in Napa Val­ley. Offer­ing an expres­sive range of styles that show­case its estate fruit, J. Lohr pro­duces six tiers of award-win­ning wines: J. Lohr Estates, J. Lohr Vine­yard Series, J. Lohr Cuvée Series, J. Lohr Ges­ture, J. Lohr Sig­na­ture Caber­net Sauvi­gnon, and the new J. Lohr Pure Paso™ Pro­pri­etary Red Wine. The company’s online home is jlohr​.com.

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