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  • J. LOHR VINEYARDS & WINES ANNOUNCES KEY HOSPITALITY AND DIRECT-TO-CONSUMER ADDITIONS

    Jessica Kasey

    San Jose, Calif. – Sep­tem­ber 17, 2019 – J. Lohr Vine­yards & Wines is pleased to announce two key addi­tions to the fam­i­ly-owned company’s hos­pi­tal­i­ty and direct-to-con­sumer divi­sion. Jes­si­ca Koll­hoff has been named direc­tor of hos­pi­tal­i­ty and direct sales, and Kasey Mar­tin joins the com­pa­ny as wine club and mem­ber ser­vices direc­tor. Both Koll­hoff and Mar­tin oper­ate out of J. Lohr’s Paso Rob­les facilities.

    Koll­hoff joins J. Lohr from com­pli­ance agency Com­pli Bev­er­age (recent­ly acquired by Avalara), where she was VP client ser­vices, man­ag­ing bev­er­age alco­hol com­pli­ance ser­vices, while meet­ing com­pa­ny busi­ness objec­tives. Pre­vi­ous­ly, Koll­hoff was gen­er­al man­ag­er of Ade­lai­da Vine­yards & Win­ery in Paso Rob­les from 2010 to 2018, where she led staff and oper­a­tions through a peri­od of rapid growth and tran­si­tion while main­tain­ing over­sight of high-touch, direct-to-con­sumer expe­ri­ences and staff enrich­ment. From 2003 to 2008, Koll­hoff held posi­tions at Ade­lai­da, includ­ing direc­tor of wine club and e‑sales man­ag­er. Koll­hoff also served as board direc­tor with the Paso Rob­les CAB Col­lec­tive from 2012 to 2014, and again from 2016 to 2017. In this new­ly-cre­at­ed role, Jes­si­ca will align J. Lohr brand mes­sag­ing and hos­pi­tal­i­ty stan­dards with over­sight of the direct-to-con­sumer strate­gies that poise J. Lohr for con­tin­ued ele­va­tion and con­sumer sales. 

    Mar­tin was most recent­ly DTC pro­gram man­ag­er at Ade­lai­da Vine­yards & Win­ery, where she direct­ed all aspects of con­sumer engage­ment strate­gies and pro­grams for sus­tain­able growth. Pri­or to Ade­lai­da, Mar­tin was e‑commerce man­ag­er & wine club coor­di­na­tor at DAOU Vine­yards & Win­ery from 2013 to 2016, where she man­aged wine club oper­a­tions and deliv­ered enhanced cus­tomer expe­ri­ences through all mem­ber touch­points. Mar­tin also worked at Tablas Creek Vine­yard where she was a tast­ing room asso­ciate, and spent time as a lab and cel­lar intern for Con­stel­la­tion Brands in New Zealand. Mar­tin will lead the J. Lohr Wine Clubs, with a focus on pro­vid­ing excep­tion­al mem­ber and guest ser­vices in addi­tion to dri­ving direct-to-con­sumer growth through the wine club channel. 

    We couldn’t be hap­pi­er with Jes­si­ca and Kasey join­ing our extend­ed fam­i­ly,” said Steve Lohr, CEO, J. Lohr Vine­yards & Wines. Their hos­pi­tal­i­ty lead­er­ship and direct-to-con­sumer exper­tise com­ple­ment our focus on appel­la­tion edu­ca­tion and the fam­i­ly sto­ries behind our vine­yard-dri­ven wines. We look for­ward to their con­tri­bu­tions as we con­tin­ue to shape expe­ri­ences at our orig­i­nal win­ery in urban, down­town San Jose, and our facil­i­ty nes­tled among our estate vine­yards in Paso Robles.”

    About J. Lohr Vine­yards & Wines

    Found­ed forty-five years ago by Jer­ry Lohr and still fam­i­ly owned and oper­at­ed today, J. Lohr Vine­yards & Wines crafts a full line of inter­na­tion­al­ly rec­og­nized wines from its 4,000 acres of cer­ti­fied sus­tain­able estate vine­yards in Paso Rob­les, Mon­terey County’s Arroyo Seco and San­ta Lucia High­lands appel­la­tions, and St. Hele­na in Napa Val­ley. Offer­ing an expres­sive range of styles that show­case its estate fruit, J. Lohr pro­duces six tiers of award-win­ning wines: J. Lohr Estates,
    J. Lohr Vine­yard Series, J. Lohr Cuvée Series, J. Lohr Ges­ture, J. Lohr Sig­na­ture Caber­net Sauvi­gnon and the J. Lohr Pure Paso™ Pro­pri­etary Red Wine. The J. Lohr Wine Cen­ters in Paso Rob­les and San Jose wel­come vis­i­tors dai­ly, and the company’s online home is jlohr​.com.

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