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  • J. LOHR REACHES DECADE MILESTONE WITH NATIONWIDE TOUCHING LIVES PROGRAM

    In Support of Breast Cancer Awareness

    Lohr Family Carols Vnyd

    SAN JOSE, Calif. – Octo­ber 11, 2018 – J. Lohr Vine­yards & Wines is proud to announce the 10‑year anniver­sary of its nation­wide Touch­ing Lives cam­paign, which has made a mea­sur­able dif­fer­ence in many lives by pro­vid­ing more than 6,500 mam­mo­grams for women in need. J. Lohr donates $3 from the sale of each bot­tle of its lim­it­ed-release J. Lohr Carol’s Vine­yard Caber­net Sauvi­gnon to Nation­al Breast Can­cer Foun­da­tion, Inc. (NBCF). This thriv­ing part­ner­ship sup­ports NBCF’s efforts to raise breast can­cer aware­ness through ear­ly detec­tion ser­vices, such as mam­mo­grams, and Patient Nav­i­ga­tion pro­grams that help guide women through health­care bar­ri­ers to ensure time­ly diag­no­sis, treat­ment and support. 

    Touch­ing Lives was con­ceived when the Lohr fam­i­ly lost Car­ol Wal­dorf Lohr, who was Jerry’s wife and Steve, Cyn­thia, and Lawrence’s moth­er, in 2008 due to com­pli­ca­tions from breast can­cer. Car­ol is the name­sake for Carol’s Vine­yard, a 35-acre cer­ti­fied sus­tain­able estate vine­yard in St. Hele­na, Napa Val­ley, from which the acclaimed Carol’s Vine­yard Caber­net Sauvi­gnon is crafted. 

    Our deeply per­son­al fam­i­ly sto­ry has gal­va­nized many of our dis­trib­u­tors, accounts and con­sumers across the nation, of their own accord, to take a proac­tive role in cham­pi­oning breast can­cer aware­ness with the resources avail­able in our Touch­ing Lives toolk­it,” said Cyn­thia Lohr, co-own­er and trade and brand advo­cate with J. Lohr. Though Octo­ber is Nation­al Breast Can­cer Aware­ness Month, the momen­tum of this year-round pro­gram ben­e­fits all par­tic­i­pants and, most impor­tant­ly, the one out of every eight women who will receive a breast can­cer diag­no­sis over the course of her lifetime.” 

    J. Lohr Vine­yards & Wines is com­mem­o­rat­ing this 10-year mile­stone by tak­ing the stage in the heart of the Carol’s Vine­yard local com­mu­ni­ty by sup­port­ing the 8th annu­al Napa Val­ley Film Fes­ti­val, tak­ing place Novem­ber 7 – 11, 2018. The 2014 J. Lohr Carol’s Vine­yard Caber­net Sauvi­gnon will be fea­tured with addi­tion­al small-lot wines from the J. Lohr Vine­yard Series in the Patron Cir­cle Din­ner on Novem­ber 8 and will be poured at fes­ti­val events through­out the week­end. The 2014 vin­tage express­es savory cof­fee with red and blue fruit ele­ments wrapped in a bar­rel sig­na­ture of hazel­nut and cocoa pow­der. Firm and angu­lar in struc­ture, this blend of 79% Caber­net Sauvi­gnon and 21% Petit Ver­dot from Carol’s epony­mous site has the pow­er and finesse to age grace­ful­ly over the next fif­teen years. 

    We are proud to part­ner with the Lohr fam­i­ly,” said NBCF Pres­i­dent & Chief Oper­at­ing Offi­cer Kevin Hail. They have been an extreme­ly ded­i­cat­ed part­ner that has made a sig­nif­i­cant and tan­gi­ble impact in the lives of thou­sands of women over the past 10 years. Through the com­mit­ment of com­pa­nies like J. Lohr, NBCF is able to great­ly expand its sup­port of the health and well­ness of indi­vid­u­als and com­mu­ni­ties across the country.” 

    To learn more about Touch­ing Lives, vis­it www​.jlohr​.com/​t​o​u​c​h​i​n​g​lives. To make a dona­tion, please go to www​.nbcf​.org.

    About J. Lohr Vine­yards & Wines

    Found­ed more than four decades ago by Jer­ry Lohr and still fam­i­ly owned and oper­at­ed today, J. Lohr Vine­yards & Wines crafts a full line of inter­na­tion­al­ly rec­og­nized wines from 4,000 acres of cer­ti­fied sus­tain­able estate vine­yards in Mon­terey County’s Arroyo Seco and San­ta Lucia High­lands appel­la­tions, Paso Rob­les, and St. Hele­na in the Napa Val­ley. Offer­ing an expres­sive range of styles,
    J. Lohr Vine­yards & Wines pro­duces five tiers of award-win­ning releas­es: J. Lohr Estates, J. Lohr Vine­yard Series, J. Lohr Cuvée Series, J. Lohr Ges­ture, and J. Lohr Sig­na­ture Caber­net Sauvi­gnon.
    The J. Lohr Wine Cen­ters in Paso Rob­les and San Jose wel­come vis­i­tors dai­ly, and the company’s online home is JLohr​.com.

    About Nation­al Breast Can­cer Foun­da­tion Inc.®

    Rec­og­nized as one of the lead­ing breast can­cer orga­ni­za­tions in the world, Nation­al Breast Can­cer Foun­da­tion (NBCF) is Help­ing Women Now® by pro­vid­ing ear­ly detec­tion, edu­ca­tion and sup­port ser­vices to those affect­ed by breast can­cer. A recip­i­ent of Char­i­ty Navigator’s high­est 4‑star rat­ing for thir­teen years, NBCF pro­vides sup­port through their Nation­al Mam­mog­ra­phy Pro­gram, Patient Nav­i­ga­tion, Beyond The Shock®, breast health edu­ca­tion, and research pro­grams. For more infor­ma­tion, please vis­it www​.nbcf​.org.

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