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  • J. Lohr Vineyards & Wines Names Dave Muret Senior Marketing Director

    Muret

    A past exec­u­tive direc­tor of the San­ta Lucia High­lands Wine­grow­ers Asso­ci­a­tion, Muret will advo­cate on behalf of J. Lohr and the Cen­tral Coast wine region

    San Jose, Calif. – Octo­ber 24, 2016 J. Lohr Vine­yards & Wines today named Dave Muret senior mar­ket­ing direc­tor. Muret joins J. Lohr after a suc­cess­ful sev­en-year tenure as the exec­u­tive direc­tor of the San­ta Lucia High­lands Wine­grow­ers Asso­ci­a­tion — an orga­ni­za­tion that he played a key role in found­ing. At J. Lohr, Muret joins a vet­er­an team guid­ed by Rhon­da Motil, who was recent­ly pro­mot­ed to vice pres­i­dent of mar­ket­ing. As senior mar­ket­ing direc­tor, Muret will work with Motil and mem­bers of the Lohr fam­i­ly to devel­op and over­see J. Lohr’s mar­ket­ing, spon­sor­ship and edu­ca­tion pro­grams. He will also apply his exten­sive expe­ri­ence to sup­port J. Lohr prin­ci­pals in the areas of indus­try rela­tions and region­al advocacy.

    Pri­or to his tenure as the exec­u­tive direc­tor of the San­ta Lucia High­lands Wine­grow­ers Asso­ci­a­tion, Muret spent eight years as the mar­ket­ing direc­tor for San­ta Lucia High­lands-based Paraiso Vine­yards, and before that, five years as the direc­tor of com­mu­ni­ca­tions for Mirassou/​La Rochelle win­ery in San Jose. Muret has also men­tored many small, arti­san Cen­tral Coast wine brands as a mar­ket­ing and pub­lic rela­tions con­sul­tant. In addi­tion to these pro­fes­sion­al roles, Muret’s region­al advo­ca­cy work has includ­ed being a past mar­ket­ing com­mit­tee chair for the Mon­terey Coun­ty Vint­ners and Grow­ers Asso­ci­a­tion (MCV­GA), where he was twice named Vol­un­teer of the Year” for his exper­tise and brand­ing efforts.

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