Celebrate 17 Years of J. Lohr Touching Lives

Join us in raising a glass to 17 years of partnership between J. Lohr Vineyards & Wines and the National Breast Cancer Foundation (NBCF).

When: Wednesday, October 2 at 4 PM PT
Where: Facebook, Instagram, and YouTube Live

Co-owner & Chief Brand Officer Cynthia Lohr will be joined by CEO of NBCF Kevin Hail to share stories, recipes, and a glass of our beloved J. Lohr Carol’s Vineyard Cabernet Sauvignon—the cornerstone of our Touching Lives® program.

About Touching Lives®: Founded in 2009 in memory of family matriarch Carol Waldorf Lohr, this initiative donates $3 from every bottle of Carol’s Vineyard Cabernet sold to NBCF. Over the past 15 years, the program has funded more than 8,000 mammograms for women in need and surpassed $1 million in support for early breast cancer detection and patient programs.

Tune in on Instagram, Facebook, or Youtube to hear heartfelt stories from our journey, the impact of Touching Lives, and even a favorite recipe pairing to enjoy at home.

Mark your calendars, pour yourself a glass, and join the conversation!