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  2. Exploring Wine Country Women: An Insightful Conversation with Cynthia Lohr

Exploring Wine Country Women: An Insightful Conversation with Cynthia Lohr

Dive into an engaging episode of the “Wine Country Women” podcast, where host Michelle Mandro sits down with Cynthia Lohr, Co-Owner and Chief Brand Officer of J. Lohr Vineyards & Wines. In this episode, listeners are treated to an in-depth conversation about Cynthia’s journey, her family’s legacy in winemaking, and her passion for brand building and sustainability.

Key Highlights:

  • Early Ambitions: Cynthia reflects on her high school aspirations of entering the helping professions and her early volunteer work in peer counseling and suicide prevention.
  • Tech Industry Pioneering: Cynthia recounts her career shift to the internet and technology sector in the mid-90s, where she worked on the groundbreaking launch of Yahoo and other significant projects.
  • Return to Family Business: After her success in tech, Cynthia discusses her return to J. Lohr Vineyards & Wines, bringing her expertise in communications and marketing to the family business.
  • Wine Industry Insights: From her role as Chief Brand Officer, Cynthia offers insights into the evolution of J. Lohr’s marketing strategies and the importance of maintaining authenticity and consumer trust.
  • Personal Stories: Cynthia opens up about her personal life, including her love for music, her European boho chic decorating style, and her favorite wines.

Memorable Quotes:

  • “I became very intrigued by what makes a great brand and the connection it has with consumers.”
  • “Our approach to winemaking is about fine-tuning everything, regardless of production size, to ensure consistency and quality.”

Tune in to learn:

  • The fascinating journey of a woman who has seamlessly blended her passion for technology, branding, and winemaking.
  • How Cynthia and her family have fostered a legacy of sustainability and innovation in the wine industry.
  • The inspiring stories behind J. Lohr Vineyards & Wines and the pivotal moments that have shaped its success.

Listen on:

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