EP. 1351 - Cynthia Lohr | Masterclass US Wine Market With Juliana Colangelo
Release date: April 17, 2023
Welcome to Episode 1351 on Italian Wine Podcast, today on Masterclass US Wine Market With Juliana Colangelo she will be interviewing Cynthia Lohr.
As the daughter of California wine pioneer Jerry Lohr, Cynthia Lohr spent part of her youth in the vineyards and cellars, absorbing aspects of the wine industry firsthand. As an adult, she chose her own path, establishing a reputation for excellence in strategic marketing communications and brand and business development while working with a who’s who of leading Internet and technology companies. In 2002, Cynthia joined the family business as director of communications for J. Lohr Vineyards & Wines; in 2009, she was named marketing vice president.
Equally comfortable as a back-end strategist and front-end spokesperson, Cynthia’s efforts to champion the family business led to J. Lohr being recognized as the 2010 “American Winery of the Year” by Wine Enthusiast Magazine. She is also responsible for the company’s J. Lohr Touching Lives program, a notable partnership with National Breast Cancer Foundation®, Inc. to support mammograms for women in need through sales of wines from the J. Lohr Carol’s Vineyard. A deeply personal story to the Lohr family, this perennial national campaign has helped fund more than 8,000 mammograms for women who would otherwise be unable to afford them and raise awareness for this important cause.
Cynthia has leveraged her leadership position among industry groups to advance understanding and engagement with J. Lohr among trade and consumer audiences. In 2019, Cynthia was named chief brand officer. In this role, Cynthia continues to collaborate with J. Lohr’s internal teams on initiatives that impact the company’s direct-to-consumer sales and brand alignment and elevation strategies. In addition to her functional roles, Cynthia shares operational oversight of the company along with fellow Lohr family co-owners father Jerry, and brothers Steve and Lawrence.