In this episode, J. Lohr's Marketing Manager Josh Baldovino and Co-Owner and CBO Cynthia Lohr host Susan Kostrzewa, a former Executive Editor in Chief (EIC) Wine Enthusiast and now contributing editor to James Suckling and wine consultant.
The trio discusses the evolution of wine media, the significance of consumer perspectives, and the competition in the wine industry. They delve into the impact of new and traditional wine communication methods and how different personalities shape the wine world.
Additionally, Susan shares insights from her career trajectory, including her fascinating journey in wine journalism, travel, and consulting.
Together, they emphasize the importance of storytelling, innovation, and having fun in the wine industry.
