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for National Breast Cancer Awareness Month and beyond

Our J. Lohr
Touching Lives Story

Carol Lohr In Carols Vineyard Copy

Prime among today’s crucial health and wellness issues is the ongoing battle against breast cancer. The disease impacts one in every eight U.S. women and their families.

October is once again National Breast Cancer Awareness Month, a time to focus on efforts to combat this devastating disease. At J. Lohr Vineyards & Wines, though, the fight against breast cancer is not just a topic for a single month, but a year-round, company-wide effort.

This year marks the fourteenth anniversary of J. Lohr’s heartfelt partnership with National Breast Cancer Foundation, Inc® (NBCF). The J. Lohr Touching Lives® initiative began when the Lohrs created a partnership with family-run NBCF to help raise awareness for the importance of early detection and women’s breast self-care.

Since the program’s inception, sales from J. Lohr Carol’s Vineyard releases have supported early breast cancer detection, access to mammograms, patient navigation services, and the delivery of HOPE Kits (a gift box of comforting items) to women undergoing breast cancer treatment. These programs continue to build on a partnership that has funded over 8,000 mammograms for women who otherwise would not be able to afford them.

In partnership with NBCF, J. Lohr encourages everyone to Activate, Contribute and Engage throughout the year.

J Lohr Family Steve Lohr CEO 1

CEO / Co-Owner


Enjoy a Bottle from Carol’s Vineyard

Today, $3 from every purchase of any vintage of J. Lohr Carol’s Vineyard Cabernet Sauvignon, whether at your local restaurant, wine shop, online, or at our Wine Centers, is donated to National Breast Cancer Foundation.

The limited Carol’s Vineyard Cabernet Sauvignon comes from our small estate in Napa Valley’s St. Helena appellation. The current 2017 vintage earned a 92 point rating from Wine Spectator: “Extroverted, with blueberry, açaí berry and plum fruit flavors taking an assertive lead throughout, while warm cocoa, tobacco and licorice notes fill in through the finish. There's a polished feel overall.” (Wine Spectator Magazine, May '21 issue)

Fans of Carol’s Vineyard Cabernet Sauvignon can take heart that their purchase aids in providing comfort, support, and needed services for women at every step of the arduous breast cancer journey. Click here to learn more and to purchase your bottle of J. Lohr Carol’s Vineyard Cabernet Sauvignon.

Attend a J. Lohr Touching Lives® Virtual or In-Person Event or Dinner

Thanks to everyone who attended one of our Touching Lives® virtual dinners or events in October 2020! The spirit and meaning of these dinners carried on, even in the distanced virtual manner that was necessitated in 2020. Even under these conditions, we were able to host more than 75 events in support of National Breast Cancer Month and National Breast Cancer Foundation, Inc.

This year, some events might continue to be virtual, while others in some portions of the US will be conducted in person. We encourage you to frequently visit our Events page to reserve your participation in an upcoming event.

Oct People 2016 22 Edited Web

Chief Brand Officer / Co-Owner


Host a Hope Kit Packing Party

Gather your inner circle and raise funds to host a HOPE Kit Packing Party; share these encouraging items with women in local community hospitals supported through NBCF. Click here to learn more about organizing your own HOPE Kit Packing Party.

Donate Directly to NBCF

Can’t hold a HOPE Kit Packing Party this year? You can offer a direct donation to NBCF, knowing your support means everything to women and families impacted by breast cancer. You also can learn more here about the NBCF COVID-19 Relief Fund, which provides essential services during the pandemic to ensure hospitals and caregivers can continue to support breast cancer


COO, Vineyards / Co-Owner


Join the Conversation

Follow J. Lohr Vineyards & Wines and National Breast Cancer Foundation on Facebook and Instagram. Share stories of how you are supporting J. Lohr Touching Lives®.

Be sure to tag J. Lohr Vineyards & Wines and National Breast Cancer Foundation on Facebook and @JLohrWines and @NBCF on Instagram; use the hashtag #HelpingWomenNow when posting, and do #ShareTheLohr

Carols Cab Ribbon Flowers

Recent Accolades

2017 J. Lohr Carol’s Vineyard Cabernet Sauvignon

  • 92 Points

    Wine Spectator, May 2021

  • 95 Points

    The Tasting Panel, July 2021

  • 90 Points

    Wine Enthusiast, August 2021