J. Lohr Pure Paso

Proprietary Red Wine

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Uniquely Paso Robles, Authentically J. Lohr

J. Lohr Pure Paso artfully blends Cabernet Sauvignon and Petite Sirah – two J. Lohr benchmark varieties – into a unique proprietary red wine. The two varieties have long been intertwined in J. Lohr’s winegrowing history and, in particular, the Lohr family’s pioneering efforts in the Paso Robles region.

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Pioneering Paso Robles

The very first J. Lohr commercial release in 1974 was a Petite Sirah. And it was the search to find ideal conditions for growing Cabernet Sauvignon that led Jerry and his team to Paso Robles in the mid-1980s. More than thirty years of Family, Place, and Craft in Paso Robles have given J. Lohr a unique perspective on the region. That experience allows us to explore projects that speak directly to the appellation’s history, character, and sense of place.


World-class Cabernet Sauvignon. Historic Petite Sirah. Two classic varieties that each express a true Paso Robles sense of place.

Varietal Blend for Pure Paso
Winekaker Steve Peck

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Winemaker’s Notes

“The Cabernet Sauvignon component was selected from highly pigmented blocks, primarily from Shotwell. We chose Petite Sirah fruit that demonstrated a jammy, blackberry character and saturated color from the Home Ranch. Missouri-sourced oak from coopers Demptos and Nadalie provided a torrefaction and roasted lactone barrel signature. The final blend is a balance of the two primary varieties, so that neither has a dominant character; they harmonize.”

—Steve Peck, Director of Winemaking

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J. Lohr Pure Paso is a culmination of our long history of innovation in Paso Robles. It is our delicious, proprietary tribute to one of the world’s great winegrowing regions – a special place that J. Lohr is proud to call home.

Purchase J. Lohr Pure Paso