Our dedication to sustainability and the environment traces its roots to founder Jerry Lohr’s seven decades of farming experience. Today, Jerry’s vision of sustainability is embraced by a passionate second generation of the Lohr family who is dedicated to honoring and extending this important aspect of the winery’s legacy.
“In the vineyards and the wineries, our team is constantly assessing new technologies and practices to better protect and conserve our natural resources for this and future generations.”
— STEVE LOHR
CEO / Co-Owner
SOCIAL AND ECONOMIC LEADERSHIP
“The social and economic well-being of our extended family of colleagues is critical to making us a healthy, conscientious, and sustainable company.”
— LAWRENCE LOHR
COO, Vineyards / Co-Owner
“Our sustainability ethos includes investing in our communities. We partner locally and nationally with charitable organizations in key areas of education, health, and the arts, to elevate awareness and give back.”
— CYNTHIA LOHR
Chief Brand Officer / Co-Owner
J. Lohr takes very seriously its leadership role in “Growing Sustainability” throughout the wine industry. In acknowledgement of its many contributions to the cause of furthering vineyard and winery sustainable practices, J. Lohr received the Green Medal Leader Award from the California Sustainable Winegrowing Alliance.
The Leader Award honors the vineyard or winery that “best demonstrates the ability to balance multiple objectives of environmental, economic, and social goals, excelling in these areas with sustainability being clearly integrated into the overall business.”
SUSTAINABILITY IN THE NEWS
Great reading on the history and latest innovations in the wine industry.
Somm Journal article:
“Five Decades on the Eco Frontier”