What Makes a Wine Expensive | $17 vs $35 vs $100 wines

Ever wondered why some wines are more expensive than others?

Join J. Lohr's marketing manager, Josh Baldovino, and winemakers Brenden Wood and Steve Peck as they delve into the factors that elevate a bottle of wine from $17 to $100.

⏰ Timestamps:

00:00 Intro

00:48 From Vineyard to Bottle

01:44 Exploring the Factors Behind Wine Pricing

04:32 The Science of Vineyards

10:46 Deep Dive into Wine Clones

18:29 Crafting the Ultimate Blend

21:08 The Philosophy Behind Single Vineyard Wines