Exploring J. Lohr's Wine Archives: From 1974 to 2024 with Steve Lohr

In this episode, Marketing Manager Josh Baldovino and Senior Marketing Director Dave Muret join Steve Lohr, President and CEO of J. Lohr Vineyards & Wines, to explore the wine archives at J. Lohr.

The trio takes an exclusive look inside 'the cage,' a special storage area holding nearly every bottle of wine the company has produced since 1974. Steve shares personal stories about the history of the vineyard, the evolution of J. Lohr's branding, and significant milestones such as the first bottled wines and special varietals.

The episode also delves into the intricacies of wine storage, features previous brand partnerships, and previews an upcoming tasting event with some of the rare archived bottles.

Grab a glass and let's jump in!

Timestamps:

01:39 Historical Insights and Early Years

03:46 The Evolution of J. Lohr Labels and Brands

10:42 Scavenger Hunt for Vintage Bottles 20:20 J. Lohr Signature Cabernet 33:37 Exploring the Oldest Cabernet Bottles 35:11 Favorite Label Designs 37:49 The J. Lohr Gesture Series 40:58 Discussing J. Lohr Hilltop Cabernet and Skipped Vintages 43:32 How to Evaluate Old Wines 55:02 Storing Wines at Home