Touching Lives

Two years ago, J. Lohr began the Touching Lives program in memory of Carol Waldorf Lohr, late wife of founder Jerry Lohr. In 2008, Carol, who was the muse for Jerry’s Napa Valley vineyard, passed away unexpectedly due to complications related to breast cancer. Since, the Lohr family has been working to curtail the impact of breast cancer in the lives of other families.

Touching Lives, One Toast at a Time
This past year, we set out to provide 500 mammograms for women in need by donating $2 from every bottle sold of our J. Lohr Carol’s Vineyard Sauvignon Blanc and Cabernet Sauvignon to the National Breast Cancer Foundation. With more than 2,000 mammograms funded to date, we have long surpassed our goal! As we partner again with NBCF for the third year in a row, we will continue to expand our efforts to raise money in support of early detection, which has been proven to save lives.

We’re Encouraging Women to Take Charge
Women often go above and beyond in caring for the health and safety of loved ones, but in the process, don’t take care of their own needs. With 2011 marking the campaign’s 3rd year, J. Lohr is inspiring women to take the reins on their health by getting active, by finding ways to lower stress and by doing the things they love. An important part in the fight against breast cancer is the empowerment of women to be their own advocates for health and wellness, improving chances of early detection and ultimately, survival.

For more on NBCF’s Early Detection Plan, please visit www.nationalbreastcancer.org/about-breastcancer/Early-Detection-Plan.aspx

Five J. Lohr survivors share their journeys

Breast cancer has cast a shadow over the lives of many in the extended J. Lohr family. In 2010, we asked 5 members of the J. Lohr family to share their story of survival to inspire hope. Here are their stories:

Georgia 7-year breast cancer survivor

Georgia survived breast cancer; her sister did not. Now she reminds her daughter to always be vigilant about screening. READ GEORGIA'S STORY

Janet 4-year breast cancer survivor

Working with horses during and after treatment helped Janet to keep her dignity while she beat stage-three breast cancer. READ JANET'S  STORY

Loretta 6-year breast cancer survivor

Facing chemotherapy was difficult for Loretta, but the outpouring of love she received from family and friends changed her perspective forever. READ LORETTA'S STORY

Melissa 2-year breast cancer survivor

When a routine mammogram uncovered a rare and aggressive form of breast cancer, positive thinking proved essential for Melissa. READ MELISSA'S STORY

Pam 4-year breast cancer survivor

The fear and stress of diagnosis and treatment prompted Pam to rearrange her priorities and pursue new passions. READ PAM'S STORY