Touching Lives

Honoring a Legacy
Five years ago, J. Lohr began the Touching Lives program in memory of Carol Waldorf Lohr, late wife of founder Jerry Lohr and mother to Steve, Cynthia and Lawrence. In 2008, Carol, who was the muse for Jerry’s Napa Valley vineyard, passed away unexpectedly due to complications related to breast cancer. Since then, the Lohr family has been working to curtail the impact of breast cancer in the lives of other families.

Touching Lives, One Toast at a Time

In 2009, we set out to provide 500 mammograms for women in need by donating $2 from every bottle sold of our J. Lohr Carol’s Vineyard Sauvignon Blanc and Cabernet Sauvignon to the National Breast Cancer Foundation. With more than 3,500 mammograms funded to date, we have long surpassed our initial goal.  

As we partner again with NBCF for the fifth year in a row, we will continue to expand our efforts to raise money in support of early detection.  Our plan is to keep touching lives of women and their families by reaching 4,000 mammograms in 2014.  This is our way of not only honoring the legacy of Carol Lohr, but is also our commitment to curtailing the impact of breast cancer on the lives of other families.

We’re Encouraging Women to Take Charge
Women often go above and beyond in caring for the health and safety of loved ones, but in the process, don’t take care of their own needs. With 2013 marking the campaign’s 5th year, J. Lohr is inspiring women to take the reins on their health by getting active, by finding ways to lower stress and by doing the things they love. An important part in the fight against breast cancer is the empowerment of women to be their own advocates for health and wellness, improving chances of early detection and ultimately, survival.

For more on NBCF’s Early Detection Plan, please visit


Five J. Lohr survivors share their journeys

Breast cancer has cast a shadow over the lives of many in the extended J. Lohr family.  We asked 5 members of the J. Lohr family to share their journey of survival to inspire hope. Here are their stories:

Georgia 10-year breast cancer survivor

Georgia survived breast cancer; her sister did not. Now she reminds her daughter to always be vigilant about screening. READ GEORGIA'S STORY

Janet 7-year breast cancer survivor

Working with horses during and after treatment helped Janet to keep her dignity while she beat stage-three breast cancer. READ JANET'S  STORY

Loretta 9-year breast cancer survivor

Facing chemotherapy was difficult for Loretta, but the outpouring of love she received from family and friends changed her perspective forever. READ LORETTA'S STORY

Melissa 5-year breast cancer survivor

When a routine mammogram uncovered a rare and aggressive form of breast cancer, positive thinking proved essential for Melissa. READ MELISSA'S STORY

Pam 7-year breast cancer survivor

The fear and stress of diagnosis and treatment prompted Pam to rearrange her priorities and pursue new passions. READ PAM'S STORY