Touching Lives

Honoring a Legacy
Six years ago, J. Lohr began the Touching Lives program in memory of Carol Waldorf Lohr, late wife of Founder Jerry Lohr. In 2008, Carol passed away unexpectedly due to complications related to breast cancer.

By partnering with the National Breast Cancer Foundation,
J. Lohr Vineyards & Wines sets in motion a positive, tangible effort to combat a disease that impacts 1 in 8 women — along with those who love them — over the course of their lifetimes. By commemorating Carol Lohr’s legacy, we hope to personify the battle to eradicate this deeply personal disease.

Taking Action at 40 Years
In 2014, to touch the lives of women and their families, J. Lohr is continuing its partnership with NBCF, a relationship that has provided over 4,000 mammograms to women who would otherwise be unable to afford them. This is our way of not only honoring the legacy of Carol Lohr, but is also our commitment to curtailing the impact of breast cancer on the lives of other families. While also celebrating J. Lohr’s 40th anniversary this year as family winemakers, we are happy to report that your support has helped us exceed our goal! But we still need your help to spread the word about early detection as we continue to champion our efforts to raise awareness. J. Lohr Vineyards & Wines donates $2 to the National Breast Cancer Foundation for every bottle of J. Lohr Carol’s Vineyard Cabernet Sauvignon or Sauvignon Blanc purchased.

Whether honoring a 40-year anniversary or a woman’s 40th birthday, let’s increase our chances of celebrating many more life-affirming milestones by taking appropriate action. Start today by creating your own Early Detection Plan at and share this tool with the women you love.


Five J. Lohr survivors share their journeys

Breast cancer has cast a shadow over the lives of many in the extended J. Lohr family.  We asked 5 members of the J. Lohr family to share their journey of survival to inspire hope. Here are their stories:

Georgia survivor since 2003

Georgia survived breast cancer; her sister did not. Now she reminds her daughter to always be vigilant about screening. READ GEORGIA'S STORY

Janet survivor since 2006

Working with horses during and after treatment helped Janet to keep her dignity while she beat stage-three breast cancer. READ JANET'S  STORY

Loretta survivor since 2004

Facing chemotherapy was difficult for Loretta, but the outpouring of love she received from family and friends changed her perspective forever. READ LORETTA'S STORY

Melissa survivor since 2008

When a routine mammogram uncovered a rare and aggressive form of breast cancer, positive thinking proved essential for Melissa. READ MELISSA'S STORY

Pam survivor since 2006

The fear and stress of diagnosis and treatment prompted Pam to rearrange her priorities and pursue new passions. READ PAM'S STORY