Trade Camp 2017

Pb Trade Camp Logo

Join Us

We would like to personally welcome you to join us, our winemaking and vineyard team, and the rest of the extended J. Lohr family as we take an in-depth, behind the scenes look at our vineyards and winery practices during our 2017 Produced and Bottled by J. Lohr Trade Camp. We will bring together an intimate group of our influential industry partners, just like you, to explore our Chardonnay and Cabernet programs in Monterey and Paso Robles, California. Our team has developed a memorable, hands-on, four-day camp experience that goes beyond theory and places you in the thick of Harvest 2017 at J. Lohr, to learn firsthand what separates us from our competition.

Off to Camp

Camp will begin with a welcome reception, tasting and dinner on Monday evening at the Asilomar Lodge, located along the scenic, coastal HWY 1 in Monterey, CA. Your second day, Tuesday, will take you to the heart of the Arroyo Seco AVA and will focus on our Chardonnay vineyards in Monterey County, complete with a tour. Later that afternoon, our new white wine facility in Greenfield will be the setting for two blind tastings and a sensory seminar before you head down to Paso Robles. You will experience Paso Robles’ newest luxury accommodations, the Allegretto Vineyard Resort, and will enjoy an intimate winemaker dinner downtown that evening. Then, get ready for Day 3. On Wednesday, you will start your day with a tailgate breakfast among our Cabernet vines in the El Pomar District of the Paso Robles AVA, and will then gain hands-on experience at harvest in our Paso Robles winery. That evening will be capped off with an inspired food and wine pairing that you will prepare with other camp attendees and our chef. The week will wrap up on Thursday, Day 4, with an introduction to our new vineyard properties, a marketing take-away presentation and a final Cabernet tasting.

Make Your Reservation

Please join us Monday, September 11th – Thursday, September 14th. We are happy to assist you with recommendations for arrival and departure, and we will arrange transportation to camp from the airport of your choosing, along with transportation to the airport at the conclusion of camp.

Ready to embark on Produced and Bottled by J. Lohr Trade Camp? Please contact our Camp Coordinator, Jennifer Hamm, at to begin your journey!


The Lohr Family — Jerry, Steve, Cynthia & Lawrence J. Lohr Vineyards & Wines