J. Lohr Vineyards & Wines Breaks the Fourth Wall to Engage Consumers with National #YouKnowJLohr Campaign
Jun 01, 2016
San Jose, Calif. – June 1, 2016 – J. Lohr Vineyards & Wines today unveiled a comprehensive campaign entitled #YouKnowJLohr, designed to engage new and seasoned fans of J. Lohr’s flagship wines, the J. Lohr Estates Riverstone Chardonnay and Seven Oaks Cabernet Sauvignon. Building on the success of J. Lohr’s six-part video series entitled “The Perch,” in support of the Falcon’s Perch Pinot Noir, #YouKnowJLohr goes a step further and breaks the “fourth wall” in comedic videos that open a direct dialogue with the audience.
“We chose to speak directly to consumers’ enthusiasm for J. Lohr in lighthearted scenarios that also underscore what’s unique about J. Lohr and our wines,” said VP Marketing, Rhonda Motil. “J. Lohr means quality, incomparable flavor and dependability from vintage to vintage, and like our wines, #YouKnowJLohr is meant to be widely enjoyed and shared. These videos capture everyday experiences and celebrate consumers’ trust in our wines.”