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J. Lohr and Paso Robles winegrowing are synonymous. Over thirty years ago, Jerry Lohr and his team recognized the potential of the Paso Robles region. Today, J. Lohr sustainably farms more than 2,600 acres throughout the appellation. Paso Robles is home to the J. Lohr red wine portfolio’s state-of-the art winery and the popular wine center for visitors.



Even after more than thirty years of winegrowing in the Paso Robles region, there is always something new, noteworthy, and legendary going on in the vineyards and cellars of J. Lohr. Check back often for the latest and greatest…

Veraison Underway

Veraison Underway image

J. Lohr vineyards teams report veraison is fully underway in most of the red varieties. This process when the red wine grapes soften, change color, and begin the final ripening process begins the countdown to the start of the fall harvest and crush.

J. Lohr Pure Paso™ Debuts image

J. Lohr Pure Paso™ Debuts

Coming soon! J. Lohr’s new Pure Paso Proprietary Red Wine is making its way into stores and restaurants across the country. J. Lohr Pure Paso is exactly what the name suggests: authentic Paso Robles winegrowing history captured in a bottle. It artfully artfully blends Cabernet Sauvignon and Petite Sirah, two J. Lohr benchmark varietals from Paso Robles.

Read the press release here. Available September 1 in our Wine Centers and online at

Wild Mushroom Risotto with Los Osos Merlot image

Wild Mushroom Risotto with Los Osos Merlot

The J. Lohr Estates Los Osos Merlot is named for the "Los Osos" soils in our favorite Merlot blocks in Paso Robles. It pairs perfectly with this hearty wild mushroom risotto.

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Legendary Wines Hero Image

Legendary Wines

Over the decades, the names of J. Lohr’s Paso Robles-grown reds have become legendary, helping to chart the evolution of a world-class winegrowing region. Seven Oaks. Hilltop. Los Osos. Tower Road. All proudly declare their Paso Robles sense of place in their title and in every sip. Recent new offerings like J. Lohr Pure Paso™ and J. Lohr Signature Cabernet Sauvignon have joined the ranks of Paso Robles standard bearers.

Seven Oaks Jones Ranch PR21
First Vintage 1987
Seven Oaks Cabernet Sauvignon
J. Lohr Estates

Seven Oaks Cabernet Sauvignon

Named for our Cabernet Sauvignon blocks 2 and 4 in Paso Robles which were among the original sources for this iconic wine more than 30 years ago; they featured views of a stand of seven majestic oak trees, which still thrive today.

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First Vintage 1988
17 Hilltop bottle shot optimized
J. Lohr Vineyard Series

Hilltop Cabernet Sauvignon

This Paso Robles standard bearer is named for its original prized Cabernet vineyard site on the Home Ranch. The 2017 Hilltop vintage is the first to display our dramatic new Vineyard Series label.

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Los Osos Creston PR13
First Vintage 1988
Los Osos Merlot
J. Lohr Estates

Los Osos Merlot

This wine is named after the slightly heavier Los Osos series soils in Paso Robles, which have proven to be the perfect medium for growing lush, flavorful Merlot.

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South Ridge Buena Vista PR15
First Vintage 1993
South Ridge Syrah
J. Lohr Estates

South Ridge Syrah

Named for the sloping southern ridges in our Paso Robles vineyards, where soils with moderate water-holding capacity and ideal exposure offer superb conditions for growing this noble Rhône variety.

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Tower Road Snowden PR19
First Vintage 2005
Tower Road Petite Sirah
J. Lohr Vineyard Series

Tower Road Petite Sirah

Our first Petite Sirah vines were planted just east of our Paso Robles winery, next to Tower Road.

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Signature Beck
First Vintage 2013
Signature No Vintage
J. Lohr Signature

Cabernet Sauvignon

Our ultimate, limited Cabernet release from Paso Robles was introduced to mark Jerry Lohr’s 80th birthday.

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Pure Paso Shotwell PR20
First Vintage 2017
Pure paso bottle
J. Lohr

Pure Paso™

The J. Lohr Pure Paso Proprietary Red Wine artfully blends Cabernet Sauvignon and Petite Sirah. The two varieties have long been intertwined in the Lohr family’s pioneering efforts in the Paso Robles region.

Available September 1

Renowned Hospitality

A visit to Paso Robles Wine Country is not complete without a stop at the J. Lohr Wine Center on Airport Road. Here you’ll find welcoming hospitality by the region’s most fun and knowledgeable staff. Please join us for an informative, relaxing sampling featuring some of Paso Robles most legendary wines. Sip, chat, and linger in our charming farmhouse setting and on the veranda amid sweeping vineyard views. For exclusive benefits and access to all things J. Lohr, please consider joining one of our wine clubs.