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The J. Lohr Story

Fifty years ago, Jerry Lohr embarked on a career change. What followed would reshape the landscape of the California wine industry and create one of the country’s most popular wine brands.

Lohr Family Photo Jerry Vineyard Jerry Fermenters Cropped Signature Beauty

Jerry Lohr Legendary Wine Grower

Even after almost fifty years of winegrowing and celebrating eighty years on the planet, Jerry Lohr is not slowing down. He continues to explore, learn, and lead in all aspects of the industry.

Jerry Lohr Legacy

Our vineyards

Our focus on achieving the best possible flavors in our wines begins with careful stewardship of the land. We take this tenet to heart in the management of our 3,700 acres of estate vineyards, located predominantly along California’s acclaimed Central Coast.

Explore Our Vineyards
Viticultural Map