Vice President Marketing
J. Lohr Vineyards & Wines
As the daughter of wine industry pioneer Jerry Lohr, Cynthia Lohr spent some of her youth in the vineyards and at the wineries, absorbing aspects of the wine industry firsthand. As an adult, she chose her own path, establishing a reputation for excellence in strategic marketing and public relations, working with a who’s who of leading Internet and technology companies. In 2002, Cynthia joined the family business as director of communications for J. Lohr Vineyards & Wines, and in 2009 she was named marketing vice president.
In this capacity, Cynthia works with a dedicated marketing team, overseeing J. Lohr’s advertising, public relations, editorial, promotional, Internet marketing, branding and communications initiatives, and is involved in direct-to-consumer strategy and partner sponsor relationships. Cynthia’s unique background has enabled her to enhance J. Lohr’s visibility while expanding overall brand recognition in both traditional and new media and throughout the marketplace. As one of three Lohr children to work actively in the business, Cynthia’s perspective on sustainability starts in the vineyards and includes growing J. Lohr to be enjoyed for generations to come.
Prior to joining J. Lohr, Cynthia was a vice president at AlexanderOgilvy Public Relations Worldwide, where her division served an array of clients including Covad Communications, TurboLinux, HomePNA, iPIX, Preview Systems, and Vicinium Systems. In addition, while at technology public relations firm Niehaus Ryan Wong, Cynthia led Yahoo!’s pre-IPO strategic messaging efforts, helping to build the company’s consumer brand throughout the mid-90s. She also directed strategic communications initiatives and executed numerous product launches for VeriSign, InsWeb and Organic Online. Before joining Niehaus Ryan Wong, Cynthia was the director of business development at PRx, a strategic marketing communications firm serving Silicon Valley technology clients. She was also an elementary school substitute teacher in Oakland, California, and was a program director for Saint Mary’s College School of Extended Education in nearby Moraga.
Cynthia holds a Bachelor of Arts degree in French with minor in Psychology from U.C. Davis. Her diverse background also reflects her passion for family and community, leadership, the arts and education. She lives in San Francisco with her husband Sam Lucente and her two daughters, Annabella and Emily, and serves on the board of directors for Headlands Center for the Arts and serves on the board of directors for Slide Ranch. Cynthia is also an experienced ethnic vocalist, who has performed in 19 languages and released CDs with local groups Kitka, Wazobia, Savina, Jou Jou, and Flying Without Instruments. Her vocal credits with Kitka include the film "Jacob’s Ladder".