JERRY LOHR – LEGENDARY WINEGROWER

In the early 1970s, Jerry Lohr first planted grapes in Monterey’s Arroyo Seco district. In the 1980s, he saw the potential for great Cabernet Sauvignon in the Paso Robles region and began vineyards there. For more than four decades, Jerry Lohr has been synonymous with pioneering innovation on the Central Coast. As we celebrate Jerry’s 80th birthday, join us for a tour of a remarkable, ongoing career.

J. LOHR SIGNATURE, IN JERRY’S WORDS

The inaugural J. Lohr Signature Cabernet Sauvignon is both a tribute to Jerry’s pioneering efforts in the Paso Robles region and our portfolio’s ultimate, limited red wine release. Watch the story of the debut Signature vintage.

CONTINUING THE LEGACY: 2017 AND BEYOND


Launch of J. Lohr Signature
Cabernet Sauvignon

Wine Enthusiast Magazine’s
‘American Wine Legend’ Wine Star Award

Wine Business Monthly
‘Innovator of the Year’ Award

Even after almost fifty years of winegrowing and celebrating eighty years on the planet, Jerry Lohr is not slowing down. He continues to explore, learn, and lead in all aspects of the industry. Launching the new 2013 J. Lohr Signature Cabernet Sauvignon. Receiving Wine Enthusiast Magazine’s ‘American Wine Legend’ Wine Star Award. Being honored by Wine Business Monthly with the ‘Innovator of the Year’ Award. The accolades reflect the admiration and respect of his peers and an acknowledgment of Jerry’s place in California wine history.

LOOKING BACK: A PIONEERING CAREER IN PICTURES

Press play for a slideshow of Jerry’s youth and professional life.
Music Credit: Faranak Shahroozi

“What Robert Mondavi was to Napa Valley, Jerry Lohr is to the Central Coast,
leading and elevating an entire viticultural region from Monterey to Paso Robles

– Adam Strum, Wine Enthusiast Magazine