| 1966 |
Jerry Lohr begins investigating
Monterey’s Arroyo Seco and other prime California
winegrowing regions |
| 1972-1973 |
The first 280 of J. Lohr's eventual
900 acres of estates vineyards are planted in Monterey’s
Arroyo Seco region |
| 1974 |
J. Lohr Vineyards & Wines San
Jose Wine Center is open for business, and produces
its first wine, a Petite Sirah |
| 1975 |
Cabernet Sauvignon, Sauvignon Blanc,
Pinot Blanc and Pinot Noir wines are produced from
J. Lohr’s Monterey appellation |
| 1976 |
J. Lohr produces its first vintage
of Chardonnay and Johannisberg Riesling from its
Monterey vineyards |
| 1978-1979 |
Jerry Lohr hires three key cellar
and bottling employees still with the winery today:
Steve Lands, who manages J. Lohr’s 60,000
sq. ft. warehouse and 400,000 cases of wine inventory;
David Mezynski, now vice president of production,
and Bruce Arkley, now vice president of human resources |
| 1979 |
J. Lohr wines achieve national
distribution |
| 1984 |
Winemaker Jeff Meier joins J. Lohr
as member of the harvest staff and today is vice
president of winemaking |
| 1985 |
J. Lohr produces its vintage
year Napa Valley Cabernet, called J. Lohr Carol’s
Vineyard Cabernet Sauvignon, named after Jerry’s
wife.
J. Lohr Vineyards & Wines begins its first
consumer wine club, called Wine Lohr Enthusiasts,
or WLE. |
| 1986 |
ARIEL non-alcoholic wines are developed,
with patent pending for its proprietary Reverse
Osmosis process |
| 1987 |
The first vintage of the Estates
wines is produced: J. Lohr Estates Riverstone Chardonnay.
The first of the Cypress Vineyards wines, a 1987 Cabernet
Sauvignon, is produced |
| 1988 |
The first of J. Lohr’s 2,000
acres of estate vineyards are planted in Paso Robles.
J. Lohr Paso Robles winery is completed, and international
sales begin. |
| 1990 |
J. Lohr sales surpass 250,000 cases |
| 1998 |
J. Lohr releases J. Lohr Vineyard
Series wines, a brand of wines whose strength lies
in the defining characteristics of each of its estate-grown,
single vineyards in Monterey, Paso Robles and Napa
Valley winegrowing regions |
| 1999 |
J. Lohr sales surpass 500,000 cases |
| 2001 |
J. Lohr Paso Robles Wine Center
opens to the public, featuring a large event room
and sweeping views of J. Lohr vineyards |
| 2002 |
J. Lohr launches the J. Lohr Cuvée
Series, a brand of three hand-crafted wines reflecting
the wine styles of the great regions of Bordeaux,
and Painter Bridge, an everyday wine targeted initially
to the international market. Australia’s Daniel
Shaw joins J. Lohr as red winemaker, operating in
J. Lohr’s Paso Robles winery |
| 2003 |
J. Lohr remodels the San Jose Wine Center and
includes an event room for dinners and discussions
J. Lohr sales surpass 750,000 cases |
| 2004 |
J. Lohr rereleases Cypress wines
with a vibrant new wine style and bold packaging,
including the Stelvin screw cap closure. A second
wine club, the Vineyards Select Wine Club, is launched |
| 2005 |
J. Lohr Vineyards & Wines announces
over 10 million bottles shipped in 2004 |
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